Cognos Offers Business Intelligence For Salesforce.com - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Software // Information Management

Cognos Offers Business Intelligence For Salesforce.com

Cognos is offering its namesake business intelligence tools to customers of Salesforce.com through the latter company's third-party application marketplace.

Cognos is offering its namesake business intelligence tools to customers of Salesforce.com through the latter company's third-party application marketplace.

Cognos 8 is listed on AppExchange as an additional service to Salesforce.com's on-demand, customer-relationship management software. Salesforce.com subscribers would pay an additional charge for the BI services.

Salesforce.com on Tuesday unveiled a major upgrade of its software as a service product. The San Francisco company also launched enhancements to its SaaS platform, including new tools for third-party software vendors to build products that share the same data model as the CRM vendor.

AppExchange is the online directory for 500 ISV-built applications. Third-party vendors are not allowed to contact Salesforce.com customers directly, but can pay for joint marketing and sales.

Besides listing its BI tools in AppExchange, Cognos plans to offer in the first half of the year a data adapter for Salesforce.com that provides direct access to the latter company's data, and the ability to capture the information over time and combine it with other historical and transactional data, Cognos said. In addition, Salesforce.com customers would be able to view and interact with BI information within the context of other environments, such as an enterprise portal, Microsoft Office, or mobile devices.

Aon Corp., which provides risk management services, said in a joint statement with Cognos that it is using the BI vendor's tools with Salesforce.com to determine the effectiveness of Aon's sales and marketing efforts.

“Using Cognos 8 BI for sales and marketing reporting against Salesforce, and our marketing automation tools, Aon gains a complete view of program effectiveness worldwide," Joe Demmler, vice president of marketing operations for Aon, said. "With Cognos, we can turn vast amounts of data into actionable information and drive more effective sales and marketing performance throughout the organization.”

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
InformationWeek Is Getting an Upgrade!

Find out more about our plans to improve the look, functionality, and performance of the InformationWeek site in the coming months.

Commentary
New Storage Trends Promise to Help Enterprises Handle a Data Avalanche
John Edwards, Technology Journalist & Author,  4/1/2021
Slideshows
11 Things IT Professionals Wish They Knew Earlier in Their Careers
Lisa Morgan, Freelance Writer,  4/6/2021
Commentary
How to Submit a Column to InformationWeek
InformationWeek Staff 4/9/2021
White Papers
Register for InformationWeek Newsletters
Video
Current Issue
Successful Strategies for Digital Transformation
Download this report to learn about the latest technologies and best practices or ensuring a successful transition from outdated business transformation tactics.
Slideshows
Flash Poll