Business Events Brings Responsiveness to Marketing and Sales - InformationWeek

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Software // Information Management

Business Events Brings Responsiveness to Marketing and Sales

Intelligent notification service alerts organizations.

Marketing and sales professionals see an unending flow of business events, and some are overwhelmed with trying to decide when to respond to important ones. Business Events, a Mountain View, Calif. company, has launched a software-as-a-service tool that can provide critical notifications on events, including customer issues, compliance with service level agreements, order backlogs and product fulfillment by supplier. With automated feeds from Business Events' service, marketing and sales management does not have to depend on IT to maintain BI technologies. To organizations that have limited IT resources or struggle to act on business intelligence quickly, Ventana Research recommends considering Business Events for intelligent monitoring of customer, marketing and sales information.

About Ventana Research
Ventana Research is the leading Performance Management research and advisory services firm. By providing expert insight and detailed guidance, Ventana Research helps clients operate their companies more efficiently and effectively. These business improvements are delivered through a top-down approach that connects people, process, information and technology. What makes Ventana Research different from other analyst firms is a focus on Performance Management for finance, operations and IT. This focus, plus research as a foundation and reach into a community of over two million corporate executives through extensive media partnerships, allows Ventana Research to deliver a high-value, low-risk method for achieving optimal business performance. To learn how Ventana Research Performance Management workshops, assessments and advisory services can impact your bottom line, visit www.ventanaresearch.com.
2006 Ventana Research

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