Re: Why does SAP need to be a consumer brand?
>"I talked with SAP CEO Bill McDermott about that point a few months ago -- why SAP wants/needs to become a consumer brand. It has a lot to do with the younger, hipper, technically astute employee SAP wants to attract to the company. SAP's reputation is as a first-class developer of critical but "boring" B2B apps (my words, not his). SAP wants to be seen as playing in hotter verticals, including professional sports."
I'm so pleased you shared this. I read this article and as it so often the case with corporate sponsorhips I was wondering why on earth they thought this would be of any benefit to them. i couldn't imagine somebody seeing this and saying to themselves "Wow, I need to go buy SAP for my business." However, there's a lot more sense in terms of marketing the brand in order to make them more desirable to potential employees. Very interesting perspective, thank you.