Apple Refreshes MacBook Pros, Cuts Prices - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Software // Enterprise Applications
News
7/29/2014
03:15 PM
Connect Directly
Twitter
RSS
E-Mail
50%
50%

Apple Refreshes MacBook Pros, Cuts Prices

Apple upgrades MacBook Pros with faster processors and, for some models, lower prices and more RAM.

iPhone 6: 8 Ideas Ripped From Rivals?
iPhone 6: 8 Ideas Ripped From Rivals?
(Click image for larger view and slideshow.)

Apple on Tuesday continued its season of incremental Mac updates, announcing refreshed MacBook Pros with slightly faster processors and, in the case of its high-end configuration, a $100 price cut. In line with recent rumors, Apple also bumped up the base RAM in some models.

Apple's 13-inch MacBook Pro with Retina Display still starts at $1,299 but now comes with a 2.6 GHz Intel dual-core i5 processor, up from a 2.4 GHz model, and 8 GB of RAM, up from 4 GB in the previous model. The device still comes with a 128 GB PCIe-based flash storage drive. For $1,499, Apple bumps storage to 256 GB, and for $1,799, users can move to a 2.8 GHz processor and 512 GB of storage. Built-to-order options for the 13 inch model allow for up to a 3.0 GHz dual-core i7 processor, up to 16 GB of memory, and up 1 TB of flash-based storage. That setup will run $2,699.

Apple's 15 inch Retina model, meanwhile, still starts at $1,999, but now boasts a 2.2 GHz quad-core i7 processor, bumped up slightly from a 2.0 GHz chip in the older model, and 16 GB of RAM. Base storage capacity is still 256 GB, however. Apple's top-of-the-line model now runs $2,499, $100 less than before. It offers a 2.5 GHz quad-core i7 processor, 16 GB of RAM, 512 GB of storage, and both Intel's integrated Iris Pro Graphics, and a discrete Nvidia GeForce GT 750M card with 2 GB of memory. As was the case before, only the high-end model features a discrete graphics card. Buyers can max out the 15 inch model with up to 1 TB of flash storage and a slightly faster 2.8GHz i7 chip. Those updates bring the price to $3,199.

Source: Apple
Source: Apple

Apple also cut $100 from the price of its non-Retina 13 inch MacBook Pro, which hasn't been updated since 2012. The only model to still feature an optical drive, it now starts at $1,099 and offers a 2.5 GHz dual-core i5 processor, 4 GB of RAM, and a 500 GB 5,400 rpm hard drive. Apple claims this model is particularly popular among Windows switchers.

With Intel facing delays in its next-gen "Broadwell" chips, Apple has focused in recent months on modest spec bumps and small price cuts. Last month, the company launched a new, modestly powered iMac for $1,099. While not exactly budget friendly, the device is $200 cheaper than the previous entry-level model. Apple also refreshed its MacBook Air lineup at the end of April, with slightly faster processors and $100 price cuts.

[Apple is facing many challenges. Read Apple iPad Loses Tablet Market Share.]

Over the last year, numerous supply chain reports and rumors have maintained Apple is working on a new 12 inch MacBook that will feature a Retina display, a redesigned trackpad, and a design that is both thinner than the current Air, and built without a fan. Recent reports claim that Broadwell delays could push the device, originally alleged to be a 2014 release, into early 2015, and that substantially improved, Broadwell-based MacBook Pros might not arrive until the spring, if not later.

Despite its focus on stop-gap upgrades, Apple's Mac business outperformed the market in the most recent quarter. According to the company's earnings report, it sold 4.4 million Macs during its fiscal Q3 and enjoyed 18% year-over-year growth. Interestingly, Apple's figures contradict those released by research firms Gartner and IDC, both of which said Apple lost ground. Looking specifically at the enterprise, other data indicates that Macs remain far outnumbered by PCs, but that more and more businesses are supporting Apple machines for at least some employees.

In its ninth year, Interop New York (Sept. 29 to Oct. 3) is the premier event for the Northeast IT market. Strongly represented vertical industries include financial services, government, and education. Join more than 5,000 attendees to learn about IT leadership, cloud, collaboration, infrastructure, mobility, risk management and security, and SDN, as well as explore 125 exhibitors' offerings. Register with Discount Code MPIWK to save $200 off Total Access & Conference Passes.

Michael Endler joined InformationWeek as an associate editor in 2012. He previously worked in talent representation in the entertainment industry, as a freelance copywriter and photojournalist, and as a teacher. Michael earned a BA in English from Stanford University in 2005 ... View Full Bio

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Comments
Oldest First  |  Newest First  |  Threaded View
Page 1 / 2   >   >>
SteveB880
50%
50%
SteveB880,
User Rank: Apprentice
7/29/2014 | 3:59:10 PM
MacBook Pro upgrades
These new features are great!  Now all Apple has to do is figure out how to make a keyboard and trackpad that last longer than two years.
AllanF852
50%
50%
AllanF852,
User Rank: Apprentice
7/29/2014 | 3:59:55 PM
MACs
They need to lower the price because Mac's suck! Anyone who spends money on that crap has been watching too much TV. I can build a better PC piece by piece that would blow anything MAC has out. You can't even over-clock these pieces of crap.
williamc14546
50%
50%
williamc14546,
User Rank: Apprentice
7/29/2014 | 4:10:24 PM
Mac is superior
I have had a lot of PC's and a few Mac's. No comparision the PC's are crap. 
Michael Endler
50%
50%
Michael Endler,
User Rank: Author
7/29/2014 | 4:20:40 PM
Re: MACs
This argument always comes up, and in a narrowly-defined, austerely utilitarian sense, it's true: if you want to maximize power while minimizing upfront costs, building your own machine can be cheaper than buying a Mac. But that narrowly-defined perspective ignores the value of design and aesthetics, hardware-software integration, out-of-box experience, user comfort with the device, and so on. Perhaps you're the sort of person who dismisses all that as fluff, or who simply doesn't think Apple's hardware is as good as advertised. That's fine-- it doesn't have to matter to you. But to assume none of that matters to the larger market (or that if it does, it's all the result of marketing) is misguided. Certainly, Windows OEMs seem to have gotten the message-- after churning out anonymous commodity models for ages, they (with prompting by Intel) have focused much more on integrated experiences and new designs.

 
foodandart
50%
50%
foodandart,
User Rank: Apprentice
7/29/2014 | 4:21:21 PM
Re: Mac is superior
Depends on the PC. I am a *longtime* Mac user and have had the chance to use PC laptops and towers.. Never had any issue with Acer laptops, I find they are quite nice actually - fully featured. Now Windows itself is a bit of a cranky beast, but skipping over Vista and going straight to Win 7 was nice - and for sheer longevity, you can't beat a Dell Inspiron - I had one for a full decade with XP installed that served as a music/multimedia server until Microsoft finally end-of-lifed XP. Now it's residing at relatives where my 8 year old cousin is using it, though I did clone the XP and it's now a Parallels image that I play simple online games with in virtualization.

 

It all depends on what you need.
Lawnmower
50%
50%
Lawnmower,
User Rank: Apprentice
7/29/2014 | 4:25:17 PM
Re: MACs
Wow, please tell me more about how you can build a 'better PC' than Apple Mr. Random Internet person.  I'm interested to know about the fantastic operating system you created that is perfectly married to the laptop hardware you can put together piece by piece.

I don't think you're Apple's target customer.  You sound like you'll choke on an actual nickel, but your time in building and configuring the machine is not valuable.  That's too bad that your time is worthless, but some of us want to buy a machine that smootly integrates into a whole ecosystem of devices and 'just works'.  For this, we spend more.  We can take the machine around the world, use it every waking hour of every day for years and for this, we spend more.  10 years and no viruses is why I spend more.  To have a machine that reliably waits for me to type magical instructions that earn me a lot of cash is why I spend more.

Have a good time with your Frankenstien 'PC'!

Wait, is that even a fair comparison...  does Apple even make 'PC's?
foodandart
50%
50%
foodandart,
User Rank: Apprentice
7/29/2014 | 4:54:09 PM
Re: MACs
No, but you CAN run UNIX (that is actually the X in OSX - along with it being Roman numeral 10 - is about) AND read NTFS-formatted drives, (can a Windows PC out of the box w/o any special programming read HFS+ formatted drives?) run any version of Windows (bootcamp) or whatever Linux flavor you like.

 

(..and not to get too niggly about it, you can do pinmods on the i3,5,7 PLL chips to overclock the newer macs - though God knows why one would want to, those things run hot enough, thankyouverymuch - just adding more RAM and a SSD is better for pepping up speed.. maybe on a MacPro one would try that.. )
itsit
50%
50%
itsit,
User Rank: Apprentice
7/29/2014 | 4:56:32 PM
Re: MACs
do you still build your own PC!?! Wow you're so 90s!

H@mmy
50%
50%
[email protected],
User Rank: Ninja
7/29/2014 | 5:41:37 PM
High Competition
There is very high competition in the market, Companies really need to work hard to compete with each other. After each and every model they need to come with something different or something new to lead this market, that's what is Apple doing. 
Rando_Kalrandian
50%
50%
Rando_Kalrandian,
User Rank: Apprentice
7/29/2014 | 6:22:38 PM
Re: MACs
"does Apple even make 'PC's?"

I don't care about most of this fanboi debate, but this is one thing that always irritates me.

Yes, those devices you purchase from Apple are PCs, they have framed them as something else, but they are in fact, PCs.  PC stands for personal computer.  What else are they other than personal computers?

I understand that different computing devices fall into different classes, such as Tablet, Smartphone, ultrabook, ultraportable, laptop, desktop, all in one...  But they are all personal computing devices.  So yes, Apple does make PCs.  

They aren't windows PCs, but they are PCs.  They are all PCs.
Page 1 / 2   >   >>
News
COVID-19: Using Data to Map Infections, Hospital Beds, and More
Jessica Davis, Senior Editor, Enterprise Apps,  3/25/2020
Commentary
Enterprise Guide to Robotic Process Automation
Cathleen Gagne, Managing Editor, InformationWeek,  3/23/2020
Slideshows
How Startup Innovation Can Help Enterprises Face COVID-19
Joao-Pierre S. Ruth, Senior Writer,  3/24/2020
White Papers
Register for InformationWeek Newsletters
Video
Current Issue
IT Careers: Tech Drives Constant Change
Advances in information technology and management concepts mean that IT professionals must update their skill sets, even their career goals on an almost yearly basis. In this IT Trend Report, experts share advice on how IT pros can keep up with this every-changing job market. Read it today!
Slideshows
Flash Poll