uhhh, that is pretty bad that no one noticed the big oops in this article.
He's got a BA in writing, but apparently didn't do very well in math?
I was scratching my head reading that headline, knowing MSFT never achieved $700 billion... yet there is this author telling us so?
MSFT, when it achieved some what less than $119.93 price, but we'll use this as the measure, (considering a split afterward) in Dec 1999 had total assets of $45 Billion, (the peak dot com bubble) Apple has had around $231 Billion or five times as much.
MSFT's total equity then was $34.6 Billion.... Apple's is about $110 Billion or three times as much, this is after Apple buying back 1/2 billion shares.......
MSFT's Market cap never exceeded $700 Billion, let alone $1 Trillion, Apple has been sitting right below $700 bilion.... after buying back about 1/2 billion shares of stock.... meaning they've achieved nearly $800 billion without the share buy back.
Msft's Market cap in Dec 1999 was $620,916,955,200 or basically $621 Billion when it hit $119.93 (actually a little less than this) a share at that time they had 5.177 Billion shares outstanding, this is post split for a March 1999 2 for 1 split. They also had employee stock options in the 360 million range, but as they liked to do, they hid these from the earnings and balance sheet, and eventually these cost them far more money, (and stock holder's money) in the long run, and is what caused their eventual collapse.
this above is the Market cap that MsFT achieved during the "dot com" bubble, and their price spike, meaning money, rather than shares was what was driving the market cap, although stupid money, but money none the less. another factor was shares outstanding, and this was also "stupid shares" outstanding too, because MsFT was giving out stock options like they were candy back then, and also helped boost the market cap.
how Apple has not exceed this according to the Author, when Apple is near $700 billion, with extremely skeptical money, rather than stupid money, is a real head scratcher???? Although Apple has started to give shares out, it is no where near the scale MsFT achieved in stupidity... yet, so I guess MsFT is still holding the crown there..... remember Apple has 5 times the total assets of the same sort of market cap MsFT had back then... that is what you call skeptical money driving the market cap..... and that is after Apple buying back 1/2 billion shares.... which is so far, far more than Apple is giving out in employee stock options.
by the way MSFT achieved this market cap for about a single day, and went down hill from there, without the unusual blip up during that christmas time, during a rumor of a settlement in the anti-trust trial which was false, MSFT's high market cap would be even smaller.... Apple's has been bouncing around $700 Billion for quite a while now, mainly lowering because of share buy backs, while MsFT's was increasing because of employee stock options that were given out at insane rates....
Apple just has to cough in the right direction to gain that $1Trillion mark... (like stop buying back shares) how this is "not close" to what MSFT achieved can only be explained by someone who was not around, nor has the math down, nor stock sense to be writing about such things...