Social Networking Sites Drive Traffic To Each Other, Figures Show - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Business & Finance
News
5/22/2007
11:59 AM
50%
50%

Social Networking Sites Drive Traffic To Each Other, Figures Show

Nearly a quarter of upstream clicks to the top 19 social sites originated from one place on the Web, according to a report from Hitwise.

Social networking sites are feeding off each other's good will, according to a new report by competitive intelligence service company Hitwise.

Facebook's traffic has doubled in just over 18 months, but MySpace still receives most of the Web's social networking traffic. MySpace captured 79.7% of social networking traffic in April, according to figures released by Hitwise on Monday. Facebook accounted for 11.47% of social networking visits, while MySpace alterative Bebo drew 1.28% of the traffic last month, according to the Hitwise report.

MySpace visits rose 70% from April 2006 to April 2007, while the percentage increase for the lesser-used sites was much more dramatic, according to Hitwise. Facebook visits increased 126% from April 2006 and Bebo's traffic rose 184% from last year, Hitwise announced.

Facebook opened its site to users without school affiliations in September and has experienced a 106% increase in market share since then, Hitwise reported.

"Opening up to the entire Internet audience had a positive effect for Facebook," LeeAnn Prescott, director of research at Hitwise, said in a prepared statement.

Hitwise also found that social networking sites drive traffic to each other. Nearly 25% of upstream clicks to 19 top social networking sites originated on the dominant MySpace last month. Nearly 3% of upstream traffic to 19 top social networking sites originated on Facebook.

"Clickstream data indicate that users at other social networking sites may be experimenting with Facebook as an alternative site, which may help it attain critical mass among non-collegiate users," Prescott said.

Online community Imeem and BlackPlanet.com rounded out the top five social networking sites to capture traffic in April, according to Hitwise. Tagged, Yahoo 360, Xanga, Hi5, and Gaia Online rounded out the top 10.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
The State of Cloud Computing - Fall 2020
The State of Cloud Computing - Fall 2020
Download this report to compare how cloud usage and spending patterns have changed in 2020, and how respondents think they'll evolve over the next two years.
News
Top 10 Data and Analytics Trends for 2021
Jessica Davis, Senior Editor, Enterprise Apps,  11/13/2020
Commentary
Where Cloud Spending Might Grow in 2021 and Post-Pandemic
Joao-Pierre S. Ruth, Senior Writer,  11/19/2020
Slideshows
The Ever-Expanding List of C-Level Technology Positions
Cynthia Harvey, Freelance Journalist, InformationWeek,  11/10/2020
Register for InformationWeek Newsletters
Video
Current Issue
Why Chatbots Are So Popular Right Now
In this IT Trend Report, you will learn more about why chatbots are gaining traction within businesses, particularly while a pandemic is impacting the world.
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll