Social Media Up 230% Since 2007 - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Mobile // Mobile Applications
10:48 AM

Social Media Up 230% Since 2007

Two-thirds of Americans now use Facebook, Twitter, MySpace, and other social media sites; 43% visit multiple times per day.

The love affair between Internet-connected Americans and social networks continues, with two-thirds claiming to visit sites such as Facebook, Twitter, and MySpace, up about 230% from the 20% penetration in 2007, and 43% are visiting these sites more than once a day, according to a new report by Experian Simmons.

Multiple visits are up 28% compared with last year, the Simmons New Media study determined.

"The rise of social networking tracks closely with that of Facebook. As of April 26, 2010, 46% of the U.S. online adult population reported having visited Facebook in the past 30 days," said the report.

People primarily logon to stay in touch with friends, followed by for fun and to communicate with family, according to the study. Career- and job-related reasons were low on the list: 19% said they used the sites to keep in touch with professional contacts; 9% wanted to make new professional contacts; 6% sought professional development; and 5% said it was part of their job, the report found.

Last week, a study conducted for Cisco found that 68% of IT decision-makers determined employees were accessing social networking sites from work.

"As the lines between personal and business computing increasingly blur, it is becoming clear that employees are going to use social networking and personal devices whether permitted or not," said Fred Kost, director of security solutions at Cisco, in a statement.

Social networking sites' impact on business is growing. This year, 68% have become a fan or friend of a product, service, company, or group on a social networking site, compared with 57% last year, the study said.

Different social networking sites command different loyalty. For example, the top indexing retail sites on Twitter included Nordstrom, Forever 21, GameStop, and Victoria's Secret during one 30-day span. In the same timeframe on MySpace, that list featured Hot Topic, Foot Locker, Anchor Blue, and GameStop, while Facebook's top-ranked retailers consisted of H&M, Hot Topic, Forever 21, and American Apparel.

Social networks are not only for the young: While almost 90% of connected 18 to 34-year-olds visit these sites today, 41% of online adults aged 50-plus make monthly visits to social networks, the study said.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
COVID-19: Using Data to Map Infections, Hospital Beds, and More
Jessica Davis, Senior Editor, Enterprise Apps,  3/25/2020
Enterprise Guide to Robotic Process Automation
Cathleen Gagne, Managing Editor, InformationWeek,  3/23/2020
How Startup Innovation Can Help Enterprises Face COVID-19
Joao-Pierre S. Ruth, Senior Writer,  3/24/2020
White Papers
Register for InformationWeek Newsletters
Current Issue
IT Careers: Tech Drives Constant Change
Advances in information technology and management concepts mean that IT professionals must update their skill sets, even their career goals on an almost yearly basis. In this IT Trend Report, experts share advice on how IT pros can keep up with this every-changing job market. Read it today!
Flash Poll