Microsoft To Take Control Of MSN Israel - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Cloud // Software as a Service

Microsoft To Take Control Of MSN Israel

Internet Gold said it was ceding control of MSN Israel to Microsoft due to a change in business strategy; MSN Israel accounted for less than 3% of Internet Gold's revenues in 2007.

Microsoft said Sunday that it will assume operating control over MSN Israel, which is 50.1% owned by Israeli tech and communications investment firm Internet Gold and 49.9% owned by Microsoft.

"The msn.co.il portal will continue to operate throughout the transition period and both parties are working together to support employees, advertisers, and users through this period," the companies said in a joint statement.

Internet Gold said it was ceding control of MSN Israel to Microsoft due to a change in business strategy. "We have decided recently to change course and seek alternatives for growth," said Internet Gold CEO Eli Holtzman, in a statement.

MSN Israel accounted for less than 3% of Internet Gold's revenues in 2007, according to the company.

Microsoft and Internet Gold said they are currently developing a plan under which MSN Israel's operations will migrate to Microsoft and that they are also discussing possibilities for future cooperation.

"We are very excited about our future in Israel and see some fantastic opportunities for growth and development of both the MSN portal and Windows Live services," said Danny Yamin, Microsoft's general manager for Israel, in a statement.

MSN operates in 44 countries. It's controlled by Microsoft in all but a handful of those locations.

MSN Israel was launched in 2000. Like its U.S. counterpart, it features links to popular Microsoft services such as Hotmail, Messenger, and Spaces. Most of the content, however, is rendered in Hebrew and is tailored to its Israeli audience.

On Monday, the Jerusalem Post reported that MSN Israel general manager Shraga Mor is resigning as a result of the transition. The newspaper also reported that about one-third of the portal's staff would be laid off.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
InformationWeek Is Getting an Upgrade!

Find out more about our plans to improve the look, functionality, and performance of the InformationWeek site in the coming months.

News
Pandemic Responses Make Room for More Data Opportunities
Jessica Davis, Senior Editor, Enterprise Apps,  5/4/2021
Slideshows
10 Things Your Artificial Intelligence Initiative Needs to Succeed
Lisa Morgan, Freelance Writer,  4/20/2021
News
Transformation, Disruption, and Gender Diversity in Tech
Joao-Pierre S. Ruth, Senior Writer,  5/6/2021
White Papers
Register for InformationWeek Newsletters
Video
Current Issue
Planning Your Digital Transformation Roadmap
Download this report to learn about the latest technologies and best practices or ensuring a successful transition from outdated business transformation tactics.
Slideshows
Flash Poll