AT&T, Apriva Partner On Mobile Payments - InformationWeek

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AT&T, Apriva Partner On Mobile Payments

Small businesses can conduct credit and debit card transactions on smartphones.

AT&T and wireless payment provider Apriva have partnered to bring mobile payment applications to small businesses, according to a statement by the carrier Wednesday. The new applications, AprivaPay and AprivaPay Professional, can be used for credit and debit card transactions on smartphones, making them de facto point of sale devices, AT&T said.

The worldwide mobile payments market is expected to grow from $68 billion in 2009 to more than $600 billion by 2014, a compound annual growth rate of more than 50% over the next five years, according to U.K.-based Generator Research.

The two apps are geared at businesses that make credit card transactions on the road and those that accept only cash and checks and do invoicing, since they can see decreased revenue by not offering accepting credit and debit cards, AT&T said.

"Sales increase when small businesses accept payment cards," said Michael Antieri, president, advanced enterprise mobility solutions, AT&T Business Solutions, in a statement. Since an overwhelming majority of small businesses use smartphones for work, having a mobile application that ties together payment cards and smartphones is a logical step, he said. "By offering these new mobile applications from Apriva, AT&T is helping small businesses create 'virtual storefronts' in the field, enhancing cash flow while minimizing back office processes such as billing."

Using a browser on mobile devices, small businesses will be able to process debit and credit transactions with AprivaPay. The AprivaPay Professional application is downloaded to a smartphone and supports transactions made both in and out of wireless coverage areas, according to AT&T. The service also has an optional card reader and receipt printer so that the service can be integrated, giving businesses the ability to enter keyed or swiped transactions at the point of sale, as well as print receipts, AT&T said.

Pricing for AprivaPay is $14.95 per month and $19.95 per month for AprivaPay Professional, both through AT&T. AprivaPay runs on all smartphones, while AprivaPay Professional is available on Windows Mobile Standard and Professional devices.

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