Sepaton Puts Money Where Its Deduping Mouth Is - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
News
Commentary
8/1/2008
08:17 PM
Howard Marks
Howard Marks
Commentary
Connect Directly
Twitter
RSS
E-Mail
50%
50%

Sepaton Puts Money Where Its Deduping Mouth Is

When I describe data deduplication to users for the first time, the first two questions they ask always are, "Is this for real?," sometimes rephrased as "You're kidding me, right?," followed quickly with "What kind of deduplication ratios can I expect?"

When I describe data deduplication to users for the first time, the first two questions they ask always are, "Is this for real?," sometimes rephrased as "You're kidding me, right?," followed quickly with "What kind of deduplication ratios can I expect?"My standard answers are "Yes, it's for real" and "Nowhere in computing are the words 'your mileage may vary' more appropriate than when talking about data deduplication." Now Sepaton is guaranteeing that users will see a 40:1 reduction in the space their data takes up on a Sepaton VTL or Sepaton will give them more disk to make up the difference.

Since the folks at Sepaton aren't idiots, they're not going to be coughing up disk drives for every Tom, Dick, and Harry that can think up a set of data so random it can't be deduped. To qualify for more disk space, users have to make daily full backups of Exchange servers to a Sepaton FastStart package of VTL appliance, DeltaStor deduping software, and the first year's maintenance.

They'll also need to use Symantec's NetBackup since DeltaStor can only dedupe data from NetBackup format virtual tapes in the Sepaton library.

While the guarantee is a good way to make the point that deduping is for real, and generates some free publicity from bloggers like this intrepid reporter, I don't think Sepaton's going to have to pay off very often.

Truth is, 30 days of full Exchange server backups will contain a lot of duplicate data. After all, most users keep weeks, if not years, of e-mail messages in their mailboxes and all that old e-mail is in every backup. Add in the multiple messages with the same attachments, duplication across multiple information stores, and 40:1 doesn't look that difficult, especially for the large-scale Exchange environments with multiple servers and information stores that are Sepaton's target market.

Even if Sepaton has to shell out another disk shelf every once in a while, the $10,000 to $15,000 a JBOD (Just a Bunch of Disks) costs them isn't going to break Sepaton since it's selling the 20-TB (usable) FastStart package for $136,000.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
The State of IT & Cybersecurity Operations 2020
The State of IT & Cybersecurity Operations 2020
Download this report from InformationWeek, in partnership with Dark Reading, to learn more about how today's IT operations teams work with cybersecurity operations, what technologies they are using, and how they communicate and share responsibility--or create risk by failing to do so. Get it now!
Slideshows
10 Cyberattacks on the Rise During the Pandemic
Cynthia Harvey, Freelance Journalist, InformationWeek,  6/24/2020
News
IT Trade Shows Go Virtual: Your 2020 List of Events
Jessica Davis, Senior Editor, Enterprise Apps,  5/29/2020
Commentary
Study: Cloud Migration Gaining Momentum
John Edwards, Technology Journalist & Author,  6/22/2020
Register for InformationWeek Newsletters
Video
Current Issue
Key to Cloud Success: The Right Management
This IT Trend highlights some of the steps IT teams can take to keep their cloud environments running in a safe, efficient manner.
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll