SAS Aims At E-intelligence Market - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
News

SAS Aims At E-intelligence Market

SAS Institute Inc. is developing data-collection and data-mining software that will target the growing demand for business-intelligence capabilities in E-commerce. The products, tentatively named Web Hound and Web Mining, are expected early next year.

Web Hound will include the SAS MDDB Server multidimensional database, tools for collecting clickstream data, and reporting facilities for organizing the data and building data marts. Web Mining will add SAS's data warehouse administration software to its Enterprise Miner data mining tool and analytical templates designed for Web-site data. The system will let users combine Web-site information with customer and sales data from other sources, says John McIntyre, SAS's global marketing director.

SAS joins Broadbase, IBM, NetGenesis, and Oracle in developing business-intelligence products for E-business. Earlier this month, Microsoft unveiled its Business Internet Analytics initiative to develop technology for E-commerce business intelligence.

AutoTrader.com Inc., which provides online listings of used cars, has been using SAS MDDB to analyze data generated by its Web site, which receives nearly 3 million visitors per month. After consolidating the 10 to 12 Gbytes of data the AutoTrader site generates daily, marketers analyze the information to learn where visitors come from, what ads they view, and what content they read. "There's a tremendous amount of information that we can use to tune our site," said David Lilly, AutoTrader.com's advanced product development VP.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
The State of Cloud Computing - Fall 2020
The State of Cloud Computing - Fall 2020
Download this report to compare how cloud usage and spending patterns have changed in 2020, and how respondents think they'll evolve over the next two years.
News
Can Cloud Revolutionize Business and Software Architecture?
Joao-Pierre S. Ruth, Senior Writer,  1/15/2021
Slideshows
10 IT Trends to Watch for in 2021
Cynthia Harvey, Freelance Journalist, InformationWeek,  12/22/2020
News
How CDOs Can Build Insight-Driven Organizations
Jessica Davis, Senior Editor, Enterprise Apps,  1/15/2021
Register for InformationWeek Newsletters
Video
Current Issue
2021 Top Enterprise IT Trends
We've identified the key trends that are poised to impact the IT landscape in 2021. Find out why they're important and how they will affect you.
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll