SAS Aims At E-intelligence Market
SAS Institute Inc. is developing data-collection and data-mining software that will target the growing demand for
business-intelligence capabilities in E-commerce. The
products, tentatively named Web Hound and Web Mining, are
expected early next year.
Web Hound will include the SAS MDDB Server multidimensional
database, tools for collecting clickstream data, and
reporting facilities for organizing the data and building
data marts. Web Mining will add SAS's data warehouse
administration software to its Enterprise Miner data mining
tool and analytical templates designed for Web-site data.
The system will let users combine Web-site information with
customer and sales data from other sources, says John
McIntyre, SAS's global marketing director.
SAS joins Broadbase, IBM, NetGenesis, and Oracle in
developing business-intelligence products for E-business.
Earlier this month, Microsoft unveiled its Business Internet
Analytics initiative to develop technology for E-commerce
business intelligence.
AutoTrader.com Inc., which provides online listings of used
cars, has been using SAS MDDB to analyze data generated by
its Web site, which receives nearly 3 million visitors per
month. After consolidating the 10 to 12 Gbytes of data the
AutoTrader site generates daily, marketers analyze the
information to learn where visitors come from, what ads they
view, and what content they read. "There's a tremendous
amount of information that we can use to tune our site,"
said David Lilly, AutoTrader.com's advanced product
development VP.
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