SAP Adds Push Apps To Customer-Relationship Management - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
News

SAP Adds Push Apps To Customer-Relationship Management

SAP is moving to make its forthcoming customer-relationshipmanagement applications more dynamic by including BackWebTechnologies Inc.'s push applications in the SAP CRM suite.

The alliance, announced yesterday, will see SAP bundle theBackWeb Foundation, the Automated Marketing Encyclopedia,and the Market Intelligence Manager with SAP Sales and SAPService. Market Intelligence Manager--which, like theMarketing Encyclopedia, builds upon the BackWeb Foundation--gathers competitive intelligence about rivals and customersfrom Internet or intranet sites, then delivers theinformation instantly to salespeople and customerrepresentatives in a form tailored for the individual user.The Marketing Encyclopedia likewise gathers internalmarketing and product material and sends it to users so thatthey are aware of changes in strategy or tactics.

The BackWeb applications may provide a needed boost to theSAP CRM applications, which have been widely anticipated bycustomers but have failed to materialize. Analysts say SAPCRM will come out later this year, but with far lessfunctionality than originally anticipated.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
The State of Cloud Computing - Fall 2020
The State of Cloud Computing - Fall 2020
Download this report to compare how cloud usage and spending patterns have changed in 2020, and how respondents think they'll evolve over the next two years.
Commentary
Why 2021 May Turn Out to be a Great Year for Tech Startups
John Edwards, Technology Journalist & Author,  2/24/2021
News
How GIS Data Can Help Fix Vaccine Distribution
Jessica Davis, Senior Editor, Enterprise Apps,  2/17/2021
Slideshows
11 Ways DevOps Is Evolving
Lisa Morgan, Freelance Writer,  2/18/2021
Register for InformationWeek Newsletters
Video
Current Issue
2021 Top Enterprise IT Trends
We've identified the key trends that are poised to impact the IT landscape in 2021. Find out why they're important and how they will affect you.
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll