SanDisk Doubles Capacity Of Memory Card - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Hardware & Infrastructure

SanDisk Doubles Capacity Of Memory Card

The higher-capacity card reflects both competitive pressure and the demand for more storage as consumers turn to digital cameras for shooting large quantities of still pictures and video.

SanDisk on Friday introduced an 8-Gbyte flash memory card for digital cameras and other devices, doubling the capacity of previous versions of the product. In addition, the company unveiled a new micromemory card for mobile phones.

The 8-Gbyte SD High Capacity, or SDHC, card is the highest-capacity card in the SD format, according to SanDisk. SD, or secure digital, is a flash memory card format developed by SanDisk, Matsushita, and Toshiba for use in portable devices, such as digital cameras and handheld computers.

SanDisk introduced the card at the CeBit trade show in Germany. The product is scheduled for release to retailers next month and is expected to cost $190. The card will come bundled with a SanDisk MicroMate USB 2.0 reader at no additional charge. The reader ensures that customers can connect the card to a USB port on their PCs.

SanDisk unveiled the new product eight months after releasing a 4-Gbyte version of its SDHC card. The rush to market of a higher-capacity card reflects both competitive pressure and the demand for more storage as consumers turn to digital cameras for shooting large amounts of video and still pictures.

The SD High Capacity designation applies to cards larger than 2 Gbytes that adhere to the latest SD 2.0 specification developed by the SD Association. Previous specifications had a capacity limit of 2 Gbytes. SDHC, however, supports capacities up to 32 Gbytes. The 8-Gbyte SanDisk card has a minimum data-transfer rate of 2 Mbytes a second.

Meanwhile, SanDisk also introduced at CeBit the Mobile Premier line of MicroSD memory cards aimed at the mobile-phone market. The fingernail-size cards enable consumers to transfer content to and from cellular phones, as well as increase storage for video, music, ring tones, and pictures. The technology includes SanDisk's TustedFlash copyright-protection technology, which gives wireless operators the option of selling content that can only be played on TrustedFlash-enabled devices.

Mobile Premier cards are scheduled to ship to retailers in the spring in 1- and 2-Gbyte capacities. Pricing is expected to be $53 and $82, respectively. The cards are scheduled to come with adapters for use in standard SD card slots.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
The State of Cloud Computing - Fall 2020
The State of Cloud Computing - Fall 2020
Download this report to compare how cloud usage and spending patterns have changed in 2020, and how respondents think they'll evolve over the next two years.
10 Ways to Transition Traditional IT Talent to Cloud Talent
Lisa Morgan, Freelance Writer,  11/23/2020
What Comes Next for the COVID-19 Computing Consortium
Joao-Pierre S. Ruth, Senior Writer,  11/24/2020
Top 10 Data and Analytics Trends for 2021
Jessica Davis, Senior Editor, Enterprise Apps,  11/13/2020
Register for InformationWeek Newsletters
Current Issue
Why Chatbots Are So Popular Right Now
In this IT Trend Report, you will learn more about why chatbots are gaining traction within businesses, particularly while a pandemic is impacting the world.
White Papers
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll