Sales-Lead Software Vendor IDs Browsing Customers - InformationWeek

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Sales-Lead Software Vendor IDs Browsing Customers

Proficient Systems, a startup that sells software that identifies potential customers as they browse company Web sites and notifies online sales associates of their presence, closed on an additional $3 million, bringing its Series B funding total to $9 million.

New investor GIMV, in Belgium, led the funding round. Other investors include Labrador Ventures and private investor Michel Akkermans, CEO of E-payment company Clear2Pay. Akkermans will join Proficient's board.

Proficient, which shipped its software in April, sells mainly to services vendors, including financial-services and insurance providers. Proficient says it closed about $500,000 in new business in this year's second quarter.

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