Retailers Seeing More Online Shoppers With Fatter Wallets - InformationWeek

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Retailers Seeing More Online Shoppers With Fatter Wallets

ComScore data shows a 25 percent increase in online spending compared to 2005

Retailers this holiday season are seeing more shoppers willing to spend more than last year.

The latest numbers from ComScore Networks show that there are 17 percent more shoppers online spending an average of 7 percent more. Overall, between Nov. 1 and Dec. 5, online shoppers spent $13.7 billion, a 25 percent increase from the same period a year ago.

"Clearly, ComScore's data are confirming that more and more consumers are becoming comfortable buying online," ComScore Chairman Gian Fulgoni said in a statement.

Higher-ticket purchases were having an impact on the amount of money being spent, ComScore said. To date, the computer hardware category had the highest average order value at $292, followed by consumer electronics, $153; videogame consoles and accessories, $141; jewelry and watches, $128; and event tickets, $123.

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