Rabble Social Network Expands To Cingular Wireless - InformationWeek

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Rabble Social Network Expands To Cingular Wireless

Using a Java-enabled phone, Cingular subscribers will be able to share photos and text with other Rabble members, and post their missives on many popular blogging services.

Intercasting Corp. on Thursday said it has expanded its mobile social-networking service Rabble to Cingular Wireless phones.

Using a Java-enabled phone, Cingular subscribers will be able to share with other Rabble members text and photos, which are posted on a user-created "channel" that others on the network can access. In addition, the service lets subscribers post content to many popular online blogging services.

Rabble, which is also available through Verizon Wireless and MetroPCS, allows users to set rules governing who can access their content.

"Mobile phones do a lot more than just ring, and Cingular Wireless recognizes the evolution of mobile communication and consumers' desires to utilize their handsets to their fullest capacity as media devices," Shawn Conahan, founder and chief executive of San Diego-based Intercasting said in a statement.

Indeed, while that may be true for teens and young adults, the general population is less enamored with using their phones for more than voice.

In an October survey, fewer than 10 percent of U.S. mobile subscribers had used their phone's browser to get news and information, send a photo message or purchase a ring tone, according to EMarketer. Fewer than 5 percent had bought wallpaper or a screen saver or downloaded a game.

Cingular Wireless subscribers can find Rabble in the "Media Mall" that's accessible on their mobile phones. The service costs $2.99 a month.

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