Podcasting Proves Popular - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
News
News
4/4/2005
08:21 PM
Connect Directly
LinkedIn
Twitter
RSS
E-Mail
50%
50%

Podcasting Proves Popular

Nearly 30% of the estimated 22 million U.S. adults who own MP3 players have listened to podcasts, which are audio files that have been published or syndicated online as an RSS feed.

More than 6 million American adults have listened to podcasts, according to a new report from the nonprofit Pew Internet & American Life Project. That amounts to 29% of the estimated 22 million U.S. adults who own MP3 players.

A podcast is an audio file that has been published or syndicated online as an RSS feed. It may be music, a radio-style talk show, or other audio content. Those who subscribe to a podcast feed with the appropriate software can choose to automatically download the file, which typically gets transferred to an iPod or a competing digital audio device for playback.

The audience for podcasts skews toward youth. The report finds that nearly half of those between 18 and 28 who own an MP3 player have downloaded podcasts, while 20% of those over 29 have done so.

While the study didn't include anyone under 18, minors appear to have a major influence on their guardians in terms of device adoption. Some 15% of parents living with children under 18 have the devices, compared with 8% of those without children in the house.

Those who hope podcasting develops into a viable advertising channel may be encouraged to hear that iPods and other MP3 players appeal to an upscale audience. The study notes that 18% of those living in households earning more than $75,000 annually have the devices. Among households earning less than $30,000 per year, only 7% have them.

The study is the result of a national phone survey of 2,201 adults that was conducted between Feb. 21 and March 21.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
The State of Cloud Computing - Fall 2020
The State of Cloud Computing - Fall 2020
Download this report to compare how cloud usage and spending patterns have changed in 2020, and how respondents think they'll evolve over the next two years.
InformationWeek Is Getting an Upgrade!

Find out more about our plans to improve the look, functionality, and performance of the InformationWeek site in the coming months.

Slideshows
10 Things Your Artificial Intelligence Initiative Needs to Succeed
Lisa Morgan, Freelance Writer,  4/20/2021
News
Tech Spending Climbs as Digital Business Initiatives Grow
Jessica Davis, Senior Editor, Enterprise Apps,  4/22/2021
Commentary
Optimizing the CIO and CFO Relationship
Mary E. Shacklett, Mary E. Shacklett,  4/13/2021
Register for InformationWeek Newsletters
Video
Current Issue
Successful Strategies for Digital Transformation
Download this report to learn about the latest technologies and best practices or ensuring a successful transition from outdated business transformation tactics.
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll