re: Picturing Your Social Business In 2020
@Vala, thanks for an awesome, pithy call to action! As a corporate (social business) strategy consultant, I agree with your thesis here, that businesses need to get social and digital to survive, and they need to be aggressive if they want to thrive. For all readers who may feel afraid of machines displacing humans in many current jobs, I'll offer these insights.
Most people don't realize it, but a lot of what we still regard as "management" will be unnecessary. Because the global economy is dominated by large, complex organizations, a lot of management and coordination have been required to keep the balls in the air. I agree with Vala that orgs and networks will increasingly self-manage. Bad news for people who like relatively well paid administrivia jobs (and they do have their charm).
The good news is, the puck is going to a far more fun, creative place. The catch is, to thrive in the "Creative Class" (google Richard Florida), people need to awaken the right sides of their brains, which have too often atrophied. My new book, The Social Channel, posits that, as long as humans are the customers (instead of machines), people have nothing to worry about because people will always value the incremental value that only other people can give. Machines will get more humanlike, but people will discount their value *because* they are machines. Customer "experience" will be the bedrock of the Knowledge Economy, not what we used to think of as products.
@Vala, how would you advise people to prepare? My crystal ball says, get as close to the human elements of experience and differentiation as possible. Machines will always be inferior there.