Phone In For A Coke - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


Phone In For A Coke

This summer, NTT DoCoMo customers in Tokyo will have the option of using their cellular phones to get some relief from the sweltering heat. Japan's largest mobile-phone operator said Wednesday that it has joined the Japanese unit of the world's biggest soft-drink company, Coca-Cola Co., in testing a system that will enable I-mode phone users to buy drinks from vending machines. Trading firm Itochu Corp. will develop the service and technology and help with market development. The companies will begin trials in Tokyo this summer.

"It's the early days, and you can tell from the trial that they're testing out a number of ways to make money from this," says Yankee Group analyst Adam Zawel. "DoCoMo obviously has the subscriber base to make a trial like this worthwhile. This sounds like an experiment where the next stage can be very different [from the trial]."

DoCoMo, which in two years has amassed 20 million users in Japan, plans to deliver advertising and local information to users either through a display or printer installed in the vending machine. Customers will have to set up a prepaid account before buying the drinks. Because DoCoMo's I-mode phones connect to the Internet inexpensively and are easy to use, experts say, the phones are a good vehicle for this kind of service.

DoCoMo shares rose 1.7% to 2.39 million yen in Tokyo and Itochu closed up 4.86% at 475, in line with continued gains in the Tokyo stock market. Coca-Cola shares closed in New York at $45.95, down 0.66.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
The State of Cloud Computing - Fall 2020
The State of Cloud Computing - Fall 2020
Download this report to compare how cloud usage and spending patterns have changed in 2020, and how respondents think they'll evolve over the next two years.
Top 10 Data and Analytics Trends for 2021
Jessica Davis, Senior Editor, Enterprise Apps,  11/13/2020
Where Cloud Spending Might Grow in 2021 and Post-Pandemic
Joao-Pierre S. Ruth, Senior Writer,  11/19/2020
The Ever-Expanding List of C-Level Technology Positions
Cynthia Harvey, Freelance Journalist, InformationWeek,  11/10/2020
Register for InformationWeek Newsletters
Current Issue
Why Chatbots Are So Popular Right Now
In this IT Trend Report, you will learn more about why chatbots are gaining traction within businesses, particularly while a pandemic is impacting the world.
White Papers
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll