1

GADGETOPIA
"I have six PCs on my desk. I'm the kind of person who likes to have lots of different stuff around. On a day-to-day basis, I carry a Treo 650."

2

CELLULAR IDENTITIES
"People will follow what's going on in the world of cell phones in the same way they follow sports. This is probably not a healthy thing: People are defining themselves more and more in terms of the brands in general and consumer electronics in specific."

3

ONLINE FAME
Forget about tricks and marketing. "What's really great about the blogosphere is it's very meritocratic. It's really hard for the good to hide, and it's really hard for the bad to hide. Just focus on doing your best work."

4

PRINT LIVES
Rojas still loves print publications and reading the paper, but he argues that those pubs need to focus on their strengths, like great photography and long essays. "When magazines try to do things that the Web does better, they're going to fail."

5

DREAM WRITER
"Who do I wish was writing about the iPod? That's really tough. I always assumed someone like [George] Orwell would be good at it. ... The way that he approached a lot of his writing was so granular that I always thought he'd be good at blogging."