Personify Gets Another Big Five Nod



Personify Inc. will receive additional validation by the Big Five accounting firms next week when the company receives an investment from Ernst & Young Consulting, marking the second time in three weeks the Web-site usage-analysis software developer has entered into a strategic alliance with a large consulting firm. On March 15, Personify disclosed a similar arrangement with Deloitte Consulting.

Although the amount of Ernst & Young's investment in Personify has not been revealed, the Big Five firm plans to have 80 of its consultants trained on Personify software within the next three months, Personify CEO Love Goel says.

Personify products Accelerators, Essentials, Profile Exchange, Proactive for Email, and Central help companies track what visitors are doing at client sites, model visitor behavior, and predict future behavior. Just because a company has been around for decades doesn't mean it knows its online channel well, Goel says. "The Web brings a different kind of customer, and you have to know what your value proposition is to them."

Because E-services is an emerging market, systems-integration companies such as those in the Big Five are less concerned with competing for marketshare than they are with selling E-services to the large customer bases they already have, Goel says. "The relationships we have with Ernst & Young and Deloitte are similar," he says. "Both have made investments in and have dedicated resources to learning and selling Personify products."

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