Park Place's Customer Bet - InformationWeek

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Park Place's Customer Bet

Park Place Entertainment Corp. is expanding its "ticket-in, ticket-out" magnetic-stripe card program, already in place in its Paris and Bally's Las Vegas casinos, to 16 more casinos by year's end. Customers use these instead of cash to play the slots; winnings, which can be exchanged for cash or used to play again, are recorded on the tickets. The house comes out ahead, too, with real-time visibility into wins and losses.

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