Slideshows - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
News
News
7/20/2012
06:10 PM
Connect Directly
Twitter
RSS
E-Mail
50%
50%

Oracle vs. Salesforce: Social Acquisition Face-off

Oracle and Salesforce.com have established a pattern of dueling acquisitions of social business companies. Here's how that battle is shaping up.
Previous
1 of 22
Next


Oracle's recent purchase of Involver was just the latest in a string of acquisitions the database company has made in the last couple of years. It was also one of many purchases that would bolster Oracle's social standing in the enterprise. Oracle's increasingly close rival, Salesforce, has been making its fair share of social-focused acquisitions. Indeed, examining the two companies' acquisitions during the last couple of years reveals what seems to be a race to acquire technology that will extend and--in many cases--fill gaps in Salesforce's and Oracle's social business offerings.

Just this week Oracle announced another planned acquisition of a social company, SelectMinds, a cloud-based provider of social talent sourcing and corporate alumni management applications.

Oracle and Salesforce.com compete directly in the area of customer relationship management, with the emphasis shifting to online and social sales and customer service. Both companies have recently targeted companies that will bolster their capabilities in these areas.

This pattern of dueling acquisitions intensified, according to The BrainYard Editor David F. Carr, when Salesforce.com stepped up its focus on social business with the introduction of Chatter and the acquisition of Radian6. Oracle countered with the acquisition of RightNow, in part for its ability to connect and service customers through social media interaction.

The rush to acquire social networking technology by vendors of enterprise-focused products demonstrates the importance of social and the ways in which it is increasingly being woven into organizations' business processes.

In a story on Oracle's recent acquisition of social media marketing company Vitrue, AdExchanger asked "senior sources" for their take on the recent buying spree by Oracle, Salesforce.com, and others. Tim Fogarty, senior social media strategies at M80, was quoted in the article as saying: "The acquisition of Vitrue by Oracle ... marks yet another big move involving a social media technology company. As in many other sectors of the tech space, the largest players are seeking to offer all-inclusive toolsets to their customers, vertically integrating services and consolidating revenue streams."

Salesforce has stated clearly and relatively early that its thinking that social networking technologies and models will--and should--be a key driver for enterprise applications moving forward. Oracle was later to the table and has been more cautious in its social forays, although the company seems to be making up for what is arguably lost time when it comes to social.

In this slideshow, The BrainYard lists some of the key social business-focused buys Oracle and Salesforce have made in the last couple of years. We look at what the acquisitions bring each company and, ultimately, what all of this means for their customers.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Previous
1 of 22
Next
Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
ronrusso
50%
50%
ronrusso,
User Rank: Apprentice
10/24/2012 | 9:04:07 AM
re: Oracle vs. Salesforce: Social Acquisition Face-off
Debra, Good job! This is a great topic, article and slideshow. To juxtapose the acquisition strategy between these two competitors was brilliant. The history between Larry Ellison and Marc Benioff is something Hollywood movies are made from. There is no doubt that this rivalry will not only continue but heat up. Please keep covering it.
losik34
50%
50%
losik34,
User Rank: Apprentice
10/19/2012 | 6:01:05 PM
re: Oracle vs. Salesforce: Social Acquisition Face-off
Okey.
State of the Cloud
State of the Cloud
Cloud has drastically changed how IT organizations consume and deploy services in the digital age. This research report will delve into public, private and hybrid cloud adoption trends, with a special focus on infrastructure as a service and its role in the enterprise. Find out the challenges organizations are experiencing, and the technologies and strategies they are using to manage and mitigate those challenges today.
Slideshows
What Digital Transformation Is (And Isn't)
Cynthia Harvey, Freelance Journalist, InformationWeek,  12/4/2019
Commentary
Watch Out for New Barriers to Faster Software Development
Lisa Morgan, Freelance Writer,  12/3/2019
Commentary
If DevOps Is So Awesome, Why Is Your Initiative Failing?
Guest Commentary, Guest Commentary,  12/2/2019
Register for InformationWeek Newsletters
Video
Current Issue
The Cloud Gets Ready for the 20's
This IT Trend Report explores how cloud computing is being shaped for the next phase in its maturation. It will help enterprise IT decision makers and business leaders understand some of the key trends reflected emerging cloud concepts and technologies, and in enterprise cloud usage patterns. Get it today!
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll