Oracle Pushes CRM App Into The Field - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Software // Enterprise Applications
01:44 PM
Connect Directly

Oracle Pushes CRM App Into The Field

Mobile Sales Assistant helps field reps manage appointments, collaborate with sales team members, and connect with customers.

Oracle has made one of its CRM applications available for use on the BlackBerry smartphone, with the aim of getting sales and inventory data in the hands of itinerant business users.

Oracle said the new Mobile Sales Assistant software is part of its CRM On Demand portfolio. It's designed to be a simple, intuitive application to aid in collaboration with colleagues and customers, complete frequent tasks while on the road, and close deals more quickly, Oracle said in a statement.

Mobile Sales Assistant helps field reps handle frequently executed tasks like managing appointments, collaborating with sales team members, and connecting with customer contacts, the vendor added.

Oracle is making the Mobile Sales Assistant available for $30 per user per month. Mobile Sales Assistant is available on BlackBerry's OS 4.2 for its 8800, 8820, 8830, 8300, 8310, 8700, 8703e, and 8707 devices. In using the software-as-a-service model, "there are low-predictable costs without set-up fees or administrative overhead, and it is easy to deploy and manage because synchronization is not required," Oracle said.

With a single click, users can view account team information and customer contact information; communicate with the team through a call, e-mail, or text message; and get driving directions. Automated prompts remind users to follow up or enter notes at the end of a conversation. The information can be stored locally on their smartphone or saved to the Oracle CRM On Demand in real time.

In contrast to other browser-based mobilized CRM apps currently available, Mobile Sales Assistant is a Java-based rich client that also supports offline usage, Oracle claimed.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
What Becomes of CFOs During Digital Transformation?
Joao-Pierre S. Ruth, Senior Writer,  2/4/2020
Fighting the Coronavirus with Analytics and GIS
Jessica Davis, Senior Editor, Enterprise Apps,  2/3/2020
IT Careers: 10 Job Skills in High Demand This Year
Cynthia Harvey, Freelance Journalist, InformationWeek,  2/3/2020
White Papers
Register for InformationWeek Newsletters
Current Issue
IT 2020: A Look Ahead
Are you ready for the critical changes that will occur in 2020? We've compiled editor insights from the best of our network (Dark Reading, Data Center Knowledge, InformationWeek, ITPro Today and Network Computing) to deliver to you a look at the trends, technologies, and threats that are emerging in the coming year. Download it today!
Flash Poll