Online Shopping Has Its Brightest 'Black Friday' - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


Online Shopping Has Its Brightest 'Black Friday'

More people than ever chose to let their fingers do their holiday shopping. Consumers spent $250 million online on Friday, a 41% increase over the $174 million they spent online on the same day a year ago.

More people than ever chose to let their fingers do their holiday shopping. Consumers spent $250 million online on Friday, a 41% increase over the $174 million they spent online on the same day a year ago, according to ComScore Networks, a Reston, Va., company that tracks Web-site activity. For the November-December holiday season, online spending is expected to surpass $15 billion--marking as much as a 26% increase over last year, ComScore said.

Historically, the post-Thanksgiving weekend isn't especially strong for online spending because so many people are out in stores. The busiest shopping day on the Web, according to Verisign, is the Monday after Thanksgiving, when consumers get back to their high-speed, broadband Internet connections at the office.

There was nothing dark about Black Friday for online retailers, though, Web-traffic watcher Nielsen/Netrankings announced Monday. According to the company's Holiday eShopping Index, the number of unique online shoppers Friday, November 26--the so-called "Black Friday," and one of the year's biggest shopping days--climbed 11 percent over the same day in 2003, to 13.3 million people. "Even diehard holiday shoppers that weather the Black Friday crowds at sunrise know to research the Web for product selection and price comparisons before heading out to the mall," said Ken Cassar, Nielsen/NetRatings' director of client analytics. "Online shoppers deluged the Web sites of their favorite brick-and-mortar stores, as well as [other] online retail resources." The top 10 sites Friday were eBay, Amazon, Wal-Mart, Target, BestBuy, Yahoo! Shopping,,, Sears, and ToysRUs. eBay easily took the No. 1 spot, with 5.2 million unique visitors that day; second-place Amazon, for instance, had fewer than half (2.6 million) as many visitors.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Study Proposes 5 Primary Traits of Innovation Leaders
Joao-Pierre S. Ruth, Senior Writer,  11/8/2019
Top-Paying U.S. Cities for Data Scientists and Data Analysts
Cynthia Harvey, Freelance Journalist, InformationWeek,  11/5/2019
10 Strategic Technology Trends for 2020
Jessica Davis, Senior Editor, Enterprise Apps,  11/1/2019
White Papers
Register for InformationWeek Newsletters
State of the Cloud
State of the Cloud
Cloud has drastically changed how IT organizations consume and deploy services in the digital age. This research report will delve into public, private and hybrid cloud adoption trends, with a special focus on infrastructure as a service and its role in the enterprise. Find out the challenges organizations are experiencing, and the technologies and strategies they are using to manage and mitigate those challenges today.
Current Issue
Getting Started With Emerging Technologies
Looking to help your enterprise IT team ease the stress of putting new/emerging technologies such as AI, machine learning and IoT to work for their organizations? There are a few ways to get off on the right foot. In this report we share some expert advice on how to approach some of these seemingly daunting tech challenges.
Flash Poll