New Software To Track And Analyze Customer Interactions



RightPoint Software Inc. this week will introduce RightPoint.net, a Web service based on the vendor's RightPoint 2.5 software, which tracks and analyzes customer interactions. The goal: Let companies recommend products and target marketing campaigns on the Internet and in call centers.

The vendor says its service will allow for comprehensive analysis by taking into account click-stream data, customer interaction data, surveys, and demographics. Following a real-time predictive analysis model, the software indicates to Web sites and call-center representatives which offers a customer is likely to accept. RightPoint.net will be available in August, starting at $7,500.

Analysts say the marketing automation space is growing fast. Such software lets companies "track customer interactions over the Web," says Steve Bonadio, a research analyst with the Hurwitz Group, "then mine that data to up-sell and cross-sell."

Meanwhile, Annuncio Software Inc. last week signed three marquee customers. E-Stamp, Lucent Technologies, and Xerox are implementing the Annuncio Live marketing automation application to automate their Internet marketing campaigns and acquire and retain customers over the Web.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Email This  | 
Print  | 
RSS
More Insights
Copyright © 2019 UBM Electronics, A UBM company, All rights reserved. Privacy Policy | Terms of Service