New Marketing Software Aims To Boost Lead Distribution - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
News

New Marketing Software Aims To Boost Lead Distribution

MarketFirst Software Inc. this week will introduce asoftware package that lets businesses pass sales and marketing leads to partners and distributors in their indirect sales channels.

MarketFirst Channel Lead Management Blueprint, which runs on the MarketFirst 2.0 marketing-automation suite, will let businesses capture leads from places that draw potential customers, such as Web sites and trade shows. The software qualifies prospects based on predetermined business requirements and distributes leads to the appropriate resellers or distributors. Reporting and analysis features let businesses monitor which leads are being pursued and which partners are following up on prospects. Partners are provided with Web tools that let them receive and report on leads.

Channel-lead management is ripe for automation, says Steve Bonadio, an analyst with Hurwitz Group. Leads are often sent to the wrong business partners or are never pursued.

MarketFirst Channel Lead Management Blueprint is available immediately as part of a hosted application service. Pricing ranges from $5,000 to $25,000 per month.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
The State of Cloud Computing - Fall 2020
The State of Cloud Computing - Fall 2020
Download this report to compare how cloud usage and spending patterns have changed in 2020, and how respondents think they'll evolve over the next two years.
News
How to Create a Successful AI Program
Jessica Davis, Senior Editor, Enterprise Apps,  10/14/2020
News
Think Like a Chief Innovation Officer and Get Work Done
Joao-Pierre S. Ruth, Senior Writer,  10/13/2020
Slideshows
10 Trends Accelerating Edge Computing
Cynthia Harvey, Freelance Journalist, InformationWeek,  10/8/2020
Register for InformationWeek Newsletters
Video
Current Issue
[Special Report] Edge Computing: An IT Platform for the New Enterprise
Edge computing is poised to make a major splash within the next generation of corporate IT architectures. Here's what you need to know!
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll