New Marketing Software Aims To Boost Lead Distribution - InformationWeek

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New Marketing Software Aims To Boost Lead Distribution

MarketFirst Software Inc. this week will introduce asoftware package that lets businesses pass sales and marketing leads to partners and distributors in their indirect sales channels.

MarketFirst Channel Lead Management Blueprint, which runs on the MarketFirst 2.0 marketing-automation suite, will let businesses capture leads from places that draw potential customers, such as Web sites and trade shows. The software qualifies prospects based on predetermined business requirements and distributes leads to the appropriate resellers or distributors. Reporting and analysis features let businesses monitor which leads are being pursued and which partners are following up on prospects. Partners are provided with Web tools that let them receive and report on leads.

Channel-lead management is ripe for automation, says Steve Bonadio, an analyst with Hurwitz Group. Leads are often sent to the wrong business partners or are never pursued.

MarketFirst Channel Lead Management Blueprint is available immediately as part of a hosted application service. Pricing ranges from $5,000 to $25,000 per month.

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