NetGenesis Ships New Release Of Analysis Software - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
News

NetGenesis Ships New Release Of Analysis Software

NetGenesis releases analysis software that helps businesses understand their customers' behavior.

Understanding the relationships between a company's Web sites and its offline sales channels has always been a challenge for retailers. NetGenesis Corp. this week will ship a new release of its analysis software that will help businesses better understand their customers' behavior across multiple Web sites and diverse sales channels.

Many retailers today use advertising and other inducements on their Web sites to drive business to their brick-and-mortar stores. But few know how effective those efforts are. Only 28% of retailers track offline sales driven by online marketing efforts, says Yankee Group analyst Lisa Melsted. To provide that insight, NetGenesis 5.5 combines data from multiple Web sites and multiple sales channels for analysis--even when they're based on different technologies. "The more companies can integrate their sales channels, the more effective those channels can be," Melsted says.

The tool also provides new customer identification and privacy capabilities, and scalability enhancements. Available now, the software starts at $100,000.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
The State of IT & Cybersecurity Operations 2020
The State of IT & Cybersecurity Operations 2020
Download this report from InformationWeek, in partnership with Dark Reading, to learn more about how today's IT operations teams work with cybersecurity operations, what technologies they are using, and how they communicate and share responsibility--or create risk by failing to do so. Get it now!
Commentary
The Best Way to Get Started with Data Analytics
John Edwards, Technology Journalist & Author,  7/8/2020
Slideshows
10 Cyberattacks on the Rise During the Pandemic
Cynthia Harvey, Freelance Journalist, InformationWeek,  6/24/2020
News
IT Trade Shows Go Virtual: Your 2020 List of Events
Jessica Davis, Senior Editor, Enterprise Apps,  5/29/2020
Register for InformationWeek Newsletters
Video
Current Issue
Key to Cloud Success: The Right Management
This IT Trend highlights some of the steps IT teams can take to keep their cloud environments running in a safe, efficient manner.
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll