NBC To Promote Fall Lineup On YouTube - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
News

NBC To Promote Fall Lineup On YouTube

In addition to trying to reach the millions of people using YouTube, NBC is trying to discourage copyright violations that have occurred on the site.

NBC on Tuesday said it would promote its fall lineup of TV shows on the popular YouTube video site, another example of the growing importance of the Web as an advertising vehicle.

Under the agreement, the TV network, which is owned by General Electric Co., would create an official NBC channel on YouTube that would include a "Fall Preview" area. In addition, the channel would be used to promote other programming, such as "Saturday Night Live," "The Office," and "The Tonight Show with Jay Leno." The partners also agreed to market each other's products.

In announcing the deal, NBC launched a promotional contest for "The Office." Players can submit their own 20-second video promotion of the comedy series through YouTube. The contest runs through July 21, and the winner would have his video run during an "Office" episode in August.

Besides trying to reach the millions of people using YouTube, NBC wants to discourage copyright violations that have occurred on the site. At the request of NBC, YouTube recently removed a clip of a "Saturday Night Live" rap parody called "Lazy Sunday" that had become a favorite. YouTube has a policy of removing material that infringes copyrights.

"The YouTube and NBC partnership symbolizes what can happen when traditional media companies and new media companies find common ground," John Miller, chief marketing officer for NBC Universal Television Group, said in a statement.

YouTube is one of the most popular video sites on the Web, with 12.6 million unique visitors in May, according to ComScore Networks. YouTube says more than 70 million videos per day are watched on the site.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
The State of Cloud Computing - Fall 2020
The State of Cloud Computing - Fall 2020
Download this report to compare how cloud usage and spending patterns have changed in 2020, and how respondents think they'll evolve over the next two years.
Slideshows
10 Ways to Transition Traditional IT Talent to Cloud Talent
Lisa Morgan, Freelance Writer,  11/23/2020
News
What Comes Next for the COVID-19 Computing Consortium
Joao-Pierre S. Ruth, Senior Writer,  11/24/2020
News
Top 10 Data and Analytics Trends for 2021
Jessica Davis, Senior Editor, Enterprise Apps,  11/13/2020
Register for InformationWeek Newsletters
Video
Current Issue
Why Chatbots Are So Popular Right Now
In this IT Trend Report, you will learn more about why chatbots are gaining traction within businesses, particularly while a pandemic is impacting the world.
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll