my.barackobama.com: The Secrets of Obama's New Media Juggernaut - InformationWeek

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6/23/2009
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Ben Kepes
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my.barackobama.com: The Secrets of Obama's New Media Juggernaut

Cross posted from CloudAve - specialist cloud computing and SaaS blogJascha Franklin-Hodge, Chief Technology Officer & Founding Partner, Blue State Digital looked at the strategies and tactics that helped put Barack Obama in the White House. Blue State is a five year old company that helps leverage social media for primarily issue or event based clients - from elections to humanitarian disasters to fundraising events.Some statistics;

  • Over 1 billion emails sent to over 13 million email addresses
  • Over 1 million SMS subscribers
  • Over 200000 offline events planned via the web
  • Organised 35000 volunteer groups
  • 14.5 million hours of YouTube content viewed
  • Raised $770 million
Lessons we can learn from the online Obama campaign
  1. Drive Action - be true to medium, think about the use case
  2. Be Authentic - don''t do press release to email, send email from a person within the organisation, ensure a consistent voice
  3. Create Ownership - turn users into advocates, crucial to turn people into active rather than passive participants, connect people with each other, solicit ideas from the community
  4. Be Relevant
  5. Create a Strong, Open brand - consistent, professional, polished
  6. Measure Everything - emails, online advertising, engagement, fundraising

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