The Los Angeles-based company unveiled its namesake service on Wednesday in beta. The service, which is available at no charge, provides online tools for creating content and making it available for download. To access content, people need to register with the site and download its desktop software for downloading and organizing media assets. The software is also used to synch and download content to the iPod. The application is available for the Mac and the PC.
Content currently available on the site is sparse. A sample includes music from indie artists, comedy videos from a troupe called The Geniuses; sports, TV and pop music trivia quizzes; and teaching projects.
In a roundabout way, Mogopop is providing iPod users with content sharing that's more easily available on Microsoft's Zune. The iPod rival includes Wi-Fi technology that makes it possible for Zune users to share music and pictures wirelessly.
Nevertheless, Mogopop is hoping to build a business around the more than 70 million iPod owners. Apple Computer's digital player accounts for three quarters of the market.