Modeling Software For The Biofuel Industry - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Software // Information Management
News
1/29/2007
06:54 PM
50%
50%

Modeling Software For The Biofuel Industry

Pavilion Technologies urges a combination of consumer education and retail help to reduce the need for foreign oil.

If national policymakers really want to promote the use of biofuels, they should encourage consumer education and retailer incentives, a software company backing the industry says.

Pavilion Technologies' Chief Marketing Officer Matt Tormollen said during a recent interview that drivers want to use biofuels and investors are funding growth that could double production capacity to more than 11 billion gallons this year, but retailers aren't doing enough to inform consumers and improve their choices.

"Americans are ready to make the switch to ethanol," Tormollen said.

During a recent interview, Tormollen pointed out that many gas stations fail to offer fuel blended with 85% ethanol (E85). He also said that gas stations offering a 10-percent mix of ethanol fail to inform consumers they have done so.

Pavilion is one of many technology companies supporting federal efforts to reduce reliance on foreign oil and increase the use of alternative fuel in the United States. Many technology companies' founders and investors have invested in biofuels.

Pavilion stands to benefit from increased use because it provides modeling and monitoring software for manufacturers, including ethanol producers. It recently released results of a Harris Interactive survey showing that most consumers are willing to make the switch in order to reduce dependence on foreign oil. Almost half of the respondents (47%) even said they would pay more to do so, according to Harris.

Fifty-seven percent of 2,534 adult drivers who responded said that they do not know where to buy biofuel, while 50% said that knowing where to buy it would encourage them to use biofuel, according to the survey.

Most cars today come with warranties that state the vehicles will run on a blend of 10% ethanol and 90% gasoline. Several manufacturers also offer flex fuel vehicles, which are covered under warranty to run on fuels with 85% ethanol.

Ninety-five percent of the respondents said they could be encouraged to use biofuels, according to Pavilion. Most respondents said that lower prices and convenience would motivate them to make the switch. Like regular gasoline, biofuel prices vary from one location to the next. They are typically cheapest in the Midwest because the product is produced there, keeping shipping costs to a minimum.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
News
Top 10 Data and Analytics Trends for 2021
Jessica Davis, Senior Editor, Enterprise Apps,  11/13/2020
Commentary
Where Cloud Spending Might Grow in 2021 and Post-Pandemic
Joao-Pierre S. Ruth, Senior Writer,  11/19/2020
Slideshows
The Ever-Expanding List of C-Level Technology Positions
Cynthia Harvey, Freelance Journalist, InformationWeek,  11/10/2020
White Papers
Register for InformationWeek Newsletters
Video
Current Issue
Why Chatbots Are So Popular Right Now
In this IT Trend Report, you will learn more about why chatbots are gaining traction within businesses, particularly while a pandemic is impacting the world.
Slideshows
Flash Poll