Windows Phone 7 Gets $500 Million In Support - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Mobile
Commentary
8/27/2010
12:03 AM
Ed Hansberry
Ed Hansberry
Commentary
50%
50%

Windows Phone 7 Gets $500 Million In Support

After Windows Vista, Microsoft had a bit of a rebirth with Windows 7. That momentum is carrying forward into Windows Phone 7. Microsoft has committed over half a billion dollars to help launch the platform this fall. The funds are spread across marketing, developers, handset makers and likely carriers to ensure the platform gets the largest smartphone platform launch in history. Will that translate into sales for the platform?

After Windows Vista, Microsoft had a bit of a rebirth with Windows 7. That momentum is carrying forward into Windows Phone 7. Microsoft has committed over half a billion dollars to help launch the platform this fall. The funds are spread across marketing, developers, handset makers and likely carriers to ensure the platform gets the largest smartphone platform launch in history. Will that translate into sales for the platform?According to TechCrunch, $400 million alone is going to marketing to support the launch. With that kind of funding, I would expect the airwaves and print media to be flooded. For Microsoft's sake, the message needs to be clear, not strange like some of the Kin ads or the Seinfeld campaign.

The money doesn't stop there though. According to Jonathan Goldberg, an analyst with Deutsche Bank said Microsoft would spend billions in the first year on marketing and development.

This is Microsoft's last chance to get serious about mobile phones. If Windows Phone 7 stumbles out of the gate, there won't be a Windows Phone 8. Microsoft cannot afford to have a launch similar to WebOS either. That platform launched to a lot of hoopla then quickly faded as developers failed to flock to the platform, which led to users having a tentative response to a platform with relatively few applications. Palm's advertising campaign for the Pre was also one of the strangest I've seen. I don't know anyone that wanted to pick up a Pre and be associated with the feeling that ad gave you.

Billions of dollars or not, the platform is going to have to stand on its own. We know there are some pretty big shortcomings out of the gate, like the lack of copy and paste, but the gaming story with XBox Live, browser performance, live tiles and the smooth performance of the user interface have had a pretty good reception in reviews.

We'll know in a few months if everything pays off.



Click to see "Slideshow: Microsoft's Windows Phone 7 Revealed."

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
News
Can Cloud Revolutionize Business and Software Architecture?
Joao-Pierre S. Ruth, Senior Writer,  1/15/2021
Slideshows
10 IT Trends to Watch for in 2021
Cynthia Harvey, Freelance Journalist, InformationWeek,  12/22/2020
News
How CDOs Can Build Insight-Driven Organizations
Jessica Davis, Senior Editor, Enterprise Apps,  1/15/2021
White Papers
Register for InformationWeek Newsletters
The State of Cloud Computing - Fall 2020
The State of Cloud Computing - Fall 2020
Download this report to compare how cloud usage and spending patterns have changed in 2020, and how respondents think they'll evolve over the next two years.
Video
Current Issue
2021 Top Enterprise IT Trends
We've identified the key trends that are poised to impact the IT landscape in 2021. Find out why they're important and how they will affect you.
Slideshows
Flash Poll