What Is Google Talking To The Carriers About? - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Mobile
Commentary
10/31/2007
04:25 PM
Eric Ogren
Eric Ogren
Commentary
50%
50%

What Is Google Talking To The Carriers About?

Late yesterday it came to light that Google is in talks with Verizon Wireless, Sprint and T-Mobile USA regarding its big mobile plans. Are they talking about the gPhone, or something else?

Late yesterday it came to light that Google is in talks with Verizon Wireless, Sprint and T-Mobile USA regarding its big mobile plans. Are they talking about the gPhone, or something else?According to the original Wall Street Journal article that broke the story, Google is talking to Sprint and Verizon about selling the carriers its yet-unannounced mobile platform, whatever that may be. It is not talking about selling them its own manufactured gPhone (c'mon, can we kill this rumor already?). It will leave the manufacturing up to Sprint and Verizon's handset partners. While that may be a disappointment to some, the idea of shopping a new mobile operating system is far more interesting.

Mobile platforms don't spring up overnight. They take time to research, develop and hone. If Google really is going to drop a new mobile operating system into the wireless telecommunications industry, it will have a far-reaching impact. Much more so than if it were to develop one handset.

For Google to be shopping an OS and not hardware is the only thing that makes sense right now. Nearly all of its services and products are Web based, why would it suddenly start manufacturing consumer electronics? It knows better than to toe that line.

Instead, Google can license its platform to the carriers and existing OEMs. This will result in a wide range of handsets--rather than just one or two--that can use the OS, and in turn appeal to a wider range of people. I think the logic here is obvious.

Exactly what shape this new mobile platform will take, how it will work, what applications can be developed for it, and how advertising will parlay into the equation all add up to what will probably be the second-biggest mobile story of the year.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
News
Think Like a Chief Innovation Officer and Get Work Done
Joao-Pierre S. Ruth, Senior Writer,  10/13/2020
Slideshows
10 Trends Accelerating Edge Computing
Cynthia Harvey, Freelance Journalist, InformationWeek,  10/8/2020
News
Northwestern Mutual CIO: Riding Out the Pandemic
Jessica Davis, Senior Editor, Enterprise Apps,  10/7/2020
White Papers
Register for InformationWeek Newsletters
2020 State of DevOps Report
2020 State of DevOps Report
Download this report today to learn more about the key tools and technologies being utilized, and how organizations deal with the cultural and process changes that DevOps brings. The report also examines the barriers organizations face, as well as the rewards from DevOps including faster application delivery, higher quality products, and quicker recovery from errors in production.
Video
Current Issue
[Special Report] Edge Computing: An IT Platform for the New Enterprise
Edge computing is poised to make a major splash within the next generation of corporate IT architectures. Here's what you need to know!
Slideshows
Flash Poll