Viacom Bets On Wireless At CTIA - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Mobile
Commentary
3/28/2007
05:32 PM
Stephen Wellman
Stephen Wellman
Commentary
50%
50%

Viacom Bets On Wireless At CTIA

Viacom CEO Phillipe Dauman said his company is serious about wireless during his keynote address today at CTIA Wireless. Dauman opened his address with an amusing video intro by Jon Stewart and a camera trick designed to make the audience see how small Dauman would appear on a mobile phone screen.

Viacom CEO Phillipe Dauman said his company is serious about wireless during his keynote address today at CTIA Wireless. Dauman opened his address with an amusing video intro by Jon Stewart and a camera trick designed to make the audience see how small Dauman would appear on a mobile phone screen.Dauman said Viacom properties MTV Networks, BET Networks, and Paramount Pictures signed new sponsorship agreements for its mobile media portfolio.

Here is a look at the announcements:

-- Advertising deals with Pepsi and Intel for the new mobile sites and mobile TV channels-the first time MTVN is selling advertising across its mobile portfolio. -- A new content partnership between Sprint and MTVN-making Sprint the largest carrier of MTVN content. VOD from 10 channels plus streams of content from Nick, Comedy Central and MTV and will highlight on the deck new sites from VH1, MTV and Comedy Central. -- BET is launching the 106 & Park Mobile Fan Club today: free ringtones, a subscription to a mobile magazine and access to exclusive content. -- The first-ever SpongeBob SquarePants channel, launching exclusively on Amp'd June 1, part of a new content distribution deal with the Kids & Family group. -- Also on Amp'd, GameTrailers is launching a new mobile video channel and a new series covering mobile games.

In addition MTV plans to launch new mobile sites for Nickelodeon, Spike TV, and TV Land in the second quarter.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
InformationWeek Is Getting an Upgrade!

Find out more about our plans to improve the look, functionality, and performance of the InformationWeek site in the coming months.

News
How CIO Roles Will Change: The Future of Work
Jessica Davis, Senior Editor, Enterprise Apps,  7/1/2021
Commentary
A Strategy to Aid Underserved Communities and Fill Tech Jobs
Joao-Pierre S. Ruth, Senior Writer,  7/9/2021
Slideshows
10 Ways AI and ML Are Evolving
Lisa Morgan, Freelance Writer,  6/28/2021
White Papers
Register for InformationWeek Newsletters
2021 State of ITOps and SecOps Report
2021 State of ITOps and SecOps Report
This new report from InformationWeek explores what we've learned over the past year, critical trends around ITOps and SecOps, and where leaders are focusing their time and efforts to support a growing digital economy. Download it today!
Video
Current Issue
Slideshows
Flash Poll