Verizon Seeks Court Approval Of Advertising Accuracy - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Mobile

Verizon Seeks Court Approval Of Advertising Accuracy

AT&T has charged that Verizon's claims of having "America's Most Reliable Wireless Network" are misleading.

Cell phone companies are back at it again, charging and counter-charging each other over which company has the most reliable and best service.

This time, it's Verizon Wireless, which has gone to a federal court in New York to defend itself against charges by AT&T that the Verizon unit's ads for its 3G network are "misleading." Verizon has been claiming in its advertising that it is "America's Most Reliable 3G Network" and protests AT&T's complaint before the National Advertising Division of the Council for Better Business Bureaus that Verizon's claims are false and unproven.

In its complaint before the New York federal court, Verizon maintains that its claims of having "America's Most Reliable 3G Network," "America's Most Reliable Wireless Network," and "America's Best 3G Network" are "truthful, accurate, and substantial."

The issue seems to involve the different factors that speed and reliability play in the controversy. According to media reports, Verizon maintains that speed and reliability are two distinct matters while AT&T has said that speed is an important factor in data transmission.

In its filing, Verizon said AT&T's challenge "invented a new formula for calculating 'reliability' and claims that by applying this newly concocted formula its 3G wireless network has superior 'reliability.'" An AT&T spokesman said it was "preposterous" that Verizon claimed that speed is not a relevant factor in reliability.

If the brouhaha sounds familiar, it's because it recalls the 2006 complaint that Sprint Nextel made against AT&T's Cingular Wireless over ads claiming that Cingular had the "fewest dropped calls." In that instance, Sprint, which claimed "no one has a more powerful network" in many U.S. cities, challenged Cingular's advertising in a complaint to the National Advertising Division of the Better Business Bureau.

The only thing that seems certain about cell phone service claims is that all cell phone service providers are likely to claim they have the best service.


InformationWeek has published an in-depth report on smartphone security. Download the report here (registration required).

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Commentary
2021 Outlook: Tackling Cloud Transformation Choices
Joao-Pierre S. Ruth, Senior Writer,  1/4/2021
News
Enterprise IT Leaders Face Two Paths to AI
Jessica Davis, Senior Editor, Enterprise Apps,  12/23/2020
Slideshows
10 IT Trends to Watch for in 2021
Cynthia Harvey, Freelance Journalist, InformationWeek,  12/22/2020
White Papers
Register for InformationWeek Newsletters
The State of Cloud Computing - Fall 2020
The State of Cloud Computing - Fall 2020
Download this report to compare how cloud usage and spending patterns have changed in 2020, and how respondents think they'll evolve over the next two years.
Video
Current Issue
2021 Top Enterprise IT Trends
We've identified the key trends that are poised to impact the IT landscape in 2021. Find out why they're important and how they will affect you.
Slideshows
Flash Poll