Shocker: The iPhone Is AT&T's Top-Selling Handset - InformationWeek

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10/19/2007
10:52 AM
Eric Ogren
Eric Ogren
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Shocker: The iPhone Is AT&T's Top-Selling Handset

I don't know about you, but I am stunned. Strategy Analytics put together some statistics to show that the iPhone (you know, the sort-of revolutionary device no one can shut up about) is AT&T's best seller and the fourth-best selling mobile phone in the United States. You'll never guess what is No. 1.

I don't know about you, but I am stunned. Strategy Analytics put together some statistics to show that the iPhone (you know, the sort-of revolutionary device no one can shut up about) is AT&T's best seller and the fourth-best selling mobile phone in the United States. You'll never guess what is No. 1.Apple and carrier partner AT&T have sold approximately 1.325 million iPhones since it debuted on June 29. It scored 13% of AT&T's sales, making it numero uno. Not too shabby. Those sales figures place it in the No. 4 spot in the overall market.

"Although the iPhone hasn't had an expansionary impact in the market, the iPhone has quickly assumed a leading market share position and raised the ante for smart devices," said Barry Gilbert, VP of Strategy Analytics' BuyerTrax programs.

Though, according to Gilbert, the iPhone hasn't had an "expansionary impact", I think the iPhone effect is fully under way. Just look at the news from the last few weeks and the number of touch-screen devices that have been announced. Manufacturers and carriers are racing to get touch-enabled phones into the hands of their customers. Will they ever catch up to the iPhone? One device doesn't have to.

Believe it or not, the Motorola Razr V3 remains the top dog in the United States. Strategy Analytics didn't say which Razr V3, though. There are at least six different iterations of the V3. It's likely still the No. 1 seller at this point because it has become the "free" phone for many carriers that stock it. With much better models being offered, the original Razr's star is finally fading.

Gilbert continued, "The sales trajectory we are observing with the iPhone could make it the top-selling device in the U.S. over the next 1-2 quarters."

So he thinks the iPhone will eventually take over and become the No. 1 phone. If and when it does, Apple and AT&T will certainly have something to crow about.

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