Samsung Wants To Be Big Player In Business IT - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Mobile
Commentary
9/14/2009
06:47 PM
Fredric Paul
Fredric Paul
Commentary
50%
50%

Samsung Wants To Be Big Player In Business IT

ChannelWeb reports that the Korean consumer electronics powerhouse is planning new PCs and laptops along with a move into commerical IT services. The company could be an important new option for SMBs, and the competition could help keep prices down.

ChannelWeb reports that the Korean consumer electronics powerhouse is planning new PCs and laptops along with a move into commerical IT services. The company could be an important new option for SMBs, and the competition could help keep prices down.ChannelWeb's Steven Burke quotes Doug Albregts, new Samsung vice president of sales and marketing claiming that "Our goal is to really set our sights on Dell, HP and Lenovo." One way, Burke reports, is through a series of major promotions in the next few months.

"The first evidence of Samsung's expanded commercial offerings will come in the next 60 to 90 days with new technology services products that can be delivered by partners or sold as offerings that will be delivered by a third party."

and

"Albregts said Samsung's plan is to allow partners to deliver a customized set of on-site commercial services, including advanced Microsoft Exchange support."

As a giant consumer electronics retailer, Samsung sells a full range of products, from mobile phones to PCs and printers, and now including IT services. Unlike HP and Dell, though, Samsung won't sell direct to SMBs, but only through its partner resellers. "Samsung's 'secret sauce' in the expanded commercial channel effort is a commitment to enhance the customer experience by making significant improvements in the solution provider's ease of doing business with Samsung, Albregts said."

Whatever. That will help get resellers on board, but for the small and midsize companies who actually by the products and services, the proof will be in the quality and pricing of the equipment, not in how well Samsung treats its partners.

On the plus side, a major new vendor committed to the business IT market can only expand competition, leading to more choices and pressure to keep prices affordable -- no matter what vendory you actually buy from.

Hard to argue with that.

More From bMighty:

Follow Fredric Paul on Twitter @ http://twitter.com/TheFreditor Follow bMighty.com on Twitter @ http://twitter.com/bMighty Put a bMighty gadget on your iGoogle page Get bMighty on your mobile device

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
News
How to Create a Successful AI Program
Jessica Davis, Senior Editor, Enterprise Apps,  10/14/2020
News
Think Like a Chief Innovation Officer and Get Work Done
Joao-Pierre S. Ruth, Senior Writer,  10/13/2020
Slideshows
10 Trends Accelerating Edge Computing
Cynthia Harvey, Freelance Journalist, InformationWeek,  10/8/2020
White Papers
Register for InformationWeek Newsletters
2020 State of DevOps Report
2020 State of DevOps Report
Download this report today to learn more about the key tools and technologies being utilized, and how organizations deal with the cultural and process changes that DevOps brings. The report also examines the barriers organizations face, as well as the rewards from DevOps including faster application delivery, higher quality products, and quicker recovery from errors in production.
Video
Current Issue
[Special Report] Edge Computing: An IT Platform for the New Enterprise
Edge computing is poised to make a major splash within the next generation of corporate IT architectures. Here's what you need to know!
Slideshows
Flash Poll