Nokia To Challenge Google and Yahoo With Mobile Ad Services - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Mobile
Commentary
3/8/2007
08:04 PM
Stephen Wellman
Stephen Wellman
Commentary
50%
50%

Nokia To Challenge Google and Yahoo With Mobile Ad Services

Nokia plans to launch two new mobile advertising services. What? Nokia is going to offer advertising? Does that mean Nokia is now a rival to Google? Yes, Virginia, it seems everybody is now in competition with Google.

Nokia plans to launch two new mobile advertising services. What? Nokia is going to offer advertising? Does that mean Nokia is now a rival to Google? Yes, Virginia, it seems everybody is now in competition with Google.Nokia's two new mobile ad platforms, Nokia Ad Service and Nokia Advertising Connector, will move the company into the mobile advertising market, making it a competitor with Google and Yahoo.

Nokia Ad Service is a fully managed platform for advertisers looking to expand their reach to the third screen. NAS will give advertisers access to tools for planning, deployment, optimization, and reporting for campaigns. NAS also will support interactive content like banner ads in mobile browsers and multimedia ads in applications like videos.

Nokia Advertising Connector is designed to help advertisers port different ads to different mobile devices and content formats. NAC will switch ads between text, image, audio, and video formats depending on the mobile phones a users are on.

Nokia said that both services will give users lots of data and reporting -- must-haves for today's online marketers. Nokia plans to launch both services in the second half of 2007.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
News
COVID-19: Using Data to Map Infections, Hospital Beds, and More
Jessica Davis, Senior Editor, Enterprise Apps,  3/25/2020
Commentary
Enterprise Guide to Robotic Process Automation
Cathleen Gagne, Managing Editor, InformationWeek,  3/23/2020
Slideshows
How Startup Innovation Can Help Enterprises Face COVID-19
Joao-Pierre S. Ruth, Senior Writer,  3/24/2020
White Papers
Register for InformationWeek Newsletters
State of the Cloud
State of the Cloud
Cloud has drastically changed how IT organizations consume and deploy services in the digital age. This research report will delve into public, private and hybrid cloud adoption trends, with a special focus on infrastructure as a service and its role in the enterprise. Find out the challenges organizations are experiencing, and the technologies and strategies they are using to manage and mitigate those challenges today.
Video
Current Issue
IT Careers: Tech Drives Constant Change
Advances in information technology and management concepts mean that IT professionals must update their skill sets, even their career goals on an almost yearly basis. In this IT Trend Report, experts share advice on how IT pros can keep up with this every-changing job market. Read it today!
Slideshows
Flash Poll