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Commentary
8/30/2007
11:07 AM
Eric Ogren
Eric Ogren
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Nokia Parties Up London

After the day-long confab called Go Play, Nokia hosted 400 journalists, analysts, customers and staffers at a big old bash at London's Ministry of Sound night club. Maroon 5 was rocking the house, and so were the beat mixers.

After the day-long confab called Go Play, Nokia hosted 400 journalists, analysts, customers and staffers at a big old bash at London's Ministry of Sound night club. Maroon 5 was rocking the house, and so were the beat mixers.Okay, I have to say it. Nokia knows how to party. Last night's self-congratulatory celebration ran from early evening until late, and featured a short set from current hit pop artists Maroon 5. They took the stage around 10, and played for about 45 minutes. Not the longest set by any stretch of the imagination, but it was still a decent show.

Before Maroon 5 came on, guests mingled on the main dance floor, which was thrumming with the deep bass from various deejays who were taking turns at the mixing tables. There were several places where we could check out the new gear, announced earlier that day by Nokia at the main event.

One funny aspect of the party was that there was not enough food. Rather than have a buffet or any sort of actual meal, guests had to hunt for servers bearing plates of appetizers. They were so few and far between, that guests eventually started congregating near the doors of the kitchen so they could pounce upon the servers as soon as they walked past holding a tray laden with goodies. It was actually quite comical. Most servers didn't make it 10 feet from the door before they had to turn around to get more food. If and when you were able to score a bite, it was so small, that it only increased your level of hunger rather than abate it.

Lack of food aside, it was a good bash.

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