Nokia Mobile Enterprise Still Losing Money - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Mobile
Commentary
1/26/2007
09:59 AM
Stephen Wellman
Stephen Wellman
Commentary
50%
50%

Nokia Mobile Enterprise Still Losing Money

Nokia's enterprise group, Nokia Enterprise Solutions, is still in the red. Why can Nokia make so much money off its core business of cell phones, but not from business mobility? Is it that mobile enterprise is still the little engine that could? Or is the company's focus off? To be fair, Nokia said that it expects its mobile enterprise business to

Nokia's enterprise group, Nokia Enterprise Solutions, is still in the red. Why can Nokia make so much money off its core business of cell phones, but not from business mobility? Is it that mobile enterprise is still the little engine that could? Or is the company's focus off?

To be fair, Nokia said that it expects its mobile enterprise business to break even by the first half of 2007, so maybe they're close to turning the ship around. We'll see.I think a lot of this has to do with Nokia's strategy for capturing enterprise customers. Most of Nokia's enterprise devices have either failed to connect with a larger enterprise audience or have been me-too plays that tried too hard to copy other industry trends, like push email.

Nokia needs to be bolder when it comes to the enterprise. We need a new vision for what an enterprise handset and service can be, not another copy-cat play.

Right now, Nokia's mobile enterprise strategy seems to be centered around killing the BlackBerry. That's all well and good -- I like Nokia's Intellisync solution, but it's just another mobile email service. Where's the leadership role in that play? Where is the new compelling service that will take enterprise mobility to the next level?

I see this playing out not just with Nokia but with its rivals too, including Motorola and Samsung. We all know RIM makes money and it's fair game to go after mobile email. But this isn't going to grow the overall business mobility market. In order to do that, Nokia and it's rivals are going to need to trailblaze new apps, new devices, and new services.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Email This  | 
Print  | 
RSS
More Insights
Commentary
2021 Outlook: Tackling Cloud Transformation Choices
Joao-Pierre S. Ruth, Senior Writer,  1/4/2021
News
Enterprise IT Leaders Face Two Paths to AI
Jessica Davis, Senior Editor, Enterprise Apps,  12/23/2020
Slideshows
10 IT Trends to Watch for in 2021
Cynthia Harvey, Freelance Journalist, InformationWeek,  12/22/2020
White Papers
Register for InformationWeek Newsletters
The State of Cloud Computing - Fall 2020
The State of Cloud Computing - Fall 2020
Download this report to compare how cloud usage and spending patterns have changed in 2020, and how respondents think they'll evolve over the next two years.
Video
All Videos
Current Issue
2021 Top Enterprise IT Trends
We've identified the key trends that are poised to impact the IT landscape in 2021. Find out why they're important and how they will affect you.
Back Issues | Must Reads
Slideshows
Flash Poll