Motorola Dishes Out The QA4 Evoke Touch Phone - InformationWeek

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3/30/2009
09:32 AM
Eric Ogren
Eric Ogren
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Motorola Dishes Out The QA4 Evoke Touch Phone

Today Motorola announced a new handset, and a decent-looking one at that. The QA4 Evoke is a slider that has a full touch screen and brand-new widget-powered user interface. It apes the iPhone and the palm Pre, and is (oddly) bound for the Cricket pre-paid network.

Today Motorola announced a new handset, and a decent-looking one at that. The QA4 Evoke is a slider that has a full touch screen and brand-new widget-powered user interface. It apes the iPhone and the palm Pre, and is (oddly) bound for the Cricket pre-paid network.The Evoke is one of the few new handsets announced by Motorola so far in 2009. Its main features include a 2.8-inch WQVGA display, accelerometer, stereo Bluetooth, 2 megapixel camera, aGPS, software QWERTY keyboard, and the ability to capture video. Just looking at those specs, the Evoke would appear to be a middle-of-the-road device. Its new user interface, however, sets it apart from the middle-of-the-road pack.

Many of the Evoke's features and functions are base on widgets, which are customizable and allow users to move them around at will. Motorola explains in a press release, "Integrated widgets allow you to customize Evoke with quick access to your favorite sites and real-time Web information from personalized RSS feeds such as weather, sports scores, stock reports, news headlines and more. Share your world using a single touch from the home screen to upload videos and photos to popular sharing sites such as Picasa."

It has plenty of messaging prowess, including email, IM, SMS and MMS. Perhaps the best part of this is that Motorola has adopted threaded messaging into the Evoke, which is a must-have feature in any messaging device. Threaded SMS stores all related messages in on long conversation that can be easily referenced by the user.

Other features include a full HTML browser, noise reduction technology, and built-in integration with social networking site MySpace.

One thing I'll point out, is that the Evoke makes me think a lot about two devices in particular: The iPhone and the Palm Pre. It's user interface appears to be a mish-mash of features seen on both devices, though the form factor itself closely resembles the Pre.

The Evoke has quad-band CDMA radios, which means it will work on networks such as those run by Cricket, MetroPCS, Sprint and Verizon Wireless. Cricket has said that it will sell this device, and Motorola says it will be available by the end of the second quarter.

Cricket is a pre-paid wireless provider. While the small carrier needs a device such as this, I would have though Motorola would target a network with a bigger distribution footprint.

In any event, I hope the phone is a success for both Motorola and Cricket.

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