Windows Phone Dwindles To 6% Of U.S. Market - InformationWeek

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11/29/2011
04:42 PM
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Windows Phone Dwindles To 6% Of U.S. Market

Microsoft's mobile phone efforts dropped 33% from the second quarter to the third in the U.S., while Google surged and Apple held its ground.

The latest numbers from Nielsen paint a gloomy picture for Microsoft and its Windows Phone/Windows Mobile platforms.

In the third quarter of the year, both Windows Mobile and Windows Phone combined held 6.1% of the U.S. smartphone market. That's down 33% from the 9% of the U.S. market Windows Mobile/Windows Phone held in the previous quarter.

Breaking down who owns what of the (sliver-esque) Windows Phone 7 market, HTC leads with Samsung, "other", and Motorola trailing.

HTC's WP7/Windows Mobile devices account for 77%--or the vast lion's share--of all U.S. Windows Mobile/Windows Phone devices. Samsung has the next largest share with 9.8% of the Windows Phone devices in the U.S. The "other" category holds 6.6%, and Motorola has 3.3%.

Keep in mind, these figures include Windows Phone 7 plus the legacy Windows Mobile 5.x/6.x devices that are still out there (probably in the form of enterprise handhelds).

You can probably guess what the rest of the U.S. smartphone market looks like.

Android has the largest percentage of U.S. smartphones, growing from 39% to 42.8% from the second quarter to the third quarter. HTC's Android phones alone own 15% of the U.S. smartphone market, Samsung has 10.7%, Motorola owns 10.4%, and "other" (probably including LG, Dell, Huawei, Pantech, Casio, and others) rounds out the Android presence with 7.2% of the U.S. smartphone market.

Apple's share grew a fraction from 28% to 28.3% quarter-over-quarter.

Research In Motion, meanwhile dropped from 20% to 17.8% quarter-over-quarter. Palm and HP's webOS holds a pitiful 2.2% of the U.S. smartphone market, while Nokia's Symbian brings up the rear with 1.7%.

"In the U.S., 71% of those with smartphones own either an Android device or an iPhone," explained Nielsen. "But when it comes to smartphone apps, iPhones and Android smartphones are even more dominant: 83% of app downloaders, that is, those who downloaded an app in the past 30 days, use iPhone or Android smartphones."

The good news for Microsoft and its Windows Phone platform is that the Mango update just began rolling out in late September and early October. In fact, Mango-based phones didn't really hit their stride until mid-October. With HTC's Titan and Nokia's Lumia 800 on the road to being hits, it is possible Microsoft's presence in the U.S. market can reverse itself.

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phobis
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phobis,
User Rank: Apprentice
12/1/2011 | 3:00:14 PM
re: Windows Phone Dwindles To 6% Of U.S. Market
Looks like this is the US market. I also read this, on Information Week, http://www.informationweek.com...

The population in these two markets is drastically different: USA (309M) vs. World (6790M).
dbgman1122
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dbgman1122,
User Rank: Apprentice
11/30/2011 | 7:32:05 PM
re: Windows Phone Dwindles To 6% Of U.S. Market
The information is skewed because the 3rd quarter everyone was waiting for the mango update and the new windows phones. I just got my HTC Titan last week and it rocks!
SAMERO030
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SAMERO030,
User Rank: Apprentice
11/30/2011 | 3:01:29 PM
re: Windows Phone Dwindles To 6% Of U.S. Market
I love my WP7 and all the Droid/iPhone users i show it to like it's layout and how smooth it is in and between apps. I think part of what is slowing down the migration to WP7 is Verizon only has 1 phone to choose from. I'm not sure if they are ticked at Microsoft or they are just sitting on their hands. Either way they are losing money because I know of people just waiting for them to come out with some diffrent WP7 models.
Bprince
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Bprince,
User Rank: Apprentice
11/30/2011 | 7:28:59 AM
re: Windows Phone Dwindles To 6% Of U.S. Market
@ readers: how concerned should Microsoft be at this point about the adoption of Windows Mobile/Windows Phone?
Brian Prince, InformationWeek/Dark Reading Comment Moderator
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