The Jaw-some Tech Behind Shark Week - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Mobile // Mobile Devices
News
8/16/2012
11:26 AM
Michael Endler
Michael Endler
Slideshows
Connect Directly
Twitter
RSS
E-Mail
50%
50%

The Jaw-some Tech Behind Shark Week

As Shark Week celebrates its 25th year with jaw-filled images, a slew of new technologies drive both content production and distribution.
Previous
2 of 8
Next


Mary Clare Baquet, creative director for branded entertainment at Discovery, said in an interview that she initially tried to "steer [Shark Week sponsor] VW] away" from planning on a Beetle-inspired shark cage that could actually cruise across the ocean floor like the 2012 redesign of the iconic vehicle cruises along highways.

"We were not sure it would work," she claimed, noting that she was delighted by the final cage, which was manned by marine biologist Luke Tipple.

Matt Katzive, an executive producer for branded entertainment, said in the same interview that they had only two weeks to build the Beetle and film the project, meaning that they basically had to produce the footage in true documentary fashion, without an assurance that everything would work out. Rough seas at the crew's Bahamas location complicated the task but Katzive said he was glad they made the effort.

The Beetle was custom built from aluminum pipes that had to be filled with water in order for the vehicle to submerge. To equip the cage for underwater driving, engineers included twin propellers and an on-board air propulsion system. The finished product was capable of traversing the underwater terrain with a two horsepower force. "Luke was like a kid in a candy shop," said Katzvive.

In keeping with the somewhat idiosyncratic identity that Shark Week has cultivated, the Beetle cage included rearview mirrors that read, "Sharks in mirror are closer than they appear."

Recommended Reading

NASA Curiosity Visual Tour: Mars, Revealed

Tablet Vs. Ultrabook: 10 Ways To Choose

Curiosity's Mars Mission: View The Amazing Technology

10 Tablets That Will Shake Up 2012

11 Security Sights Seen Only At Black Hat

Microsoft Office 2013: 10 Best Features

How 6 Tech Execs Set Social Example

11 Super Mobile Medical Apps

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Previous
2 of 8
Next
Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
PJS880
50%
50%
PJS880,
User Rank: Apprentice
8/17/2012 | 7:58:31 PM
re: The Jaw-some Tech Behind Shark Week
I will have to say that the technology that is used to capture and study sharks has grown immensely anyone can see that when they watch the latest shark week. They have all the close ups of the shark and most of the time inside the sharks mouth. All these advances make for a way more interesting shark footage. I dig the creativity put into the punch bug shaped shark cage, and the message in the mirror. How many people watch or tape shark week on a yearly basis and look forward to it much like the Superbowl is anticipated?

Paul Sprague
InformationWeek Contributor
News
The State of Chatbots: Pandemic Edition
Jessica Davis, Senior Editor, Enterprise Apps,  9/10/2020
Commentary
Deloitte on Cloud, the Edge, and Enterprise Expectations
Joao-Pierre S. Ruth, Senior Writer,  9/14/2020
Slideshows
Data Science: How the Pandemic Has Affected 10 Popular Jobs
Cynthia Harvey, Freelance Journalist, InformationWeek,  9/9/2020
White Papers
Register for InformationWeek Newsletters
Video
Current Issue
IT Automation Transforms Network Management
In this special report we will examine the layers of automation and orchestration in IT operations, and how they can provide high availability and greater scale for modern applications and business demands.
Slideshows
Flash Poll