The Beatles And Rock Band Creators Come Together - InformationWeek

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10/30/2008
01:41 PM
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The Beatles And Rock Band Creators Come Together

The Fab Four will be featured in a new, as yet untitled video game under an exclusive deal announced Thursday.

Game enthusiasts will soon be able to play The Beatles tunes in a new video game.

MTV Games, creator of the hit game Rock Band, and Apple Corps, which owns the rights to The Beatles' music catalogue, announced Thursday that they plan to create a title that will feature only music from the Fab Four. The deal marks the first time that The Beatles' music will play on video games.

MTV Games parent Viacom and Apple Corps have not released details about the timing, price, platforms, or specific songs or albums. Rock Band 2 is available on the Nintendo Wii, PlayStation 3, and Xbox 360 consoles. MTV Games and Apple Corps said that surviving Beatles Paul McCartney and Ringo Starr, along with Yoko Ono Lennon, Olivia Harrison, and Beatles producer Giles Martin, would provide input for the game.

The companies called the effort "an unprecedented, experiential progression through, and celebration of, the music and artistry of The Beatles."

Aerosmith, AC/DC, and Metallica, have also licensed their music for video games such as Activision's Guitar Hero: Aerosmith.

The deal represents a major coup for Viacom, since The Beatles have not licensed their work for download sales through iTunes or other online music stores.

Rock Band 2 has begun to catch up with Guitar Hero World Tour for the title of most popular video game. Contenders typically simulate playing musical notes along with popular songs.

The addition of The Beatles' music could broaden interest in video games and game consoles among baby boomers and broaden the band's reach to younger generations.

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