re: Smoked By Windows Phone, Or Smoke And Mirrors?
At Mobile World Congress, I watched one of these contests, and the objective of one such challenge (the contestant had a BlackBerry) was to send an e-mail (pre-defined subject/message) to 5 friends. Microsoft works out the details of the test beforehand, and so these rules were concocted on the spot, agreed upon, and away they went. Microsoft won. But they did so because the Microsoft employee already had 5 friends set up on a quick contact item, so they just had to create the message, pick that contact, and voila. Quick & easy. Of course, the same thing COULD have been done on a BlackBerry, but the contestant was unaware that Microsoft was doing it this way. The crowd got pretty angry.
I'd think for $100 (the winner's prize), Microsoft could easily lose these and still prove its point. And make people happy (with $100).