Smartphone Wi-Fi Demand Growing - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Mobile // Mobile Devices
News
7/27/2010
01:46 PM
50%
50%

Smartphone Wi-Fi Demand Growing

Nearly half of Wi-Fi capable smartphone owners use the service daily to improve access speeds.




Image Gallery: 5 Early Android 2.2 Candidates
(click for larger image and for full photo gallery)
U.S. consumers' appetite for Wi-Fi capabilities on their smartphones is growing, according to mobile wireless software provider Kineto Wireless. The study of 330 smartphone users found that 78% are interested in "five bars of coverage in the home or in the office," and would use a Wi-Fi application that would deliver the better service, according to the April 2010 survey.

Eighty-eight percent said they would be interested in a discounted calling plan from their mobile operator when the phone is connected to Wi-Fi, the survey found. Of people who own smartphones with Wi-Fi capabilities, 43% use the service daily, according to the survey, and 45% of respondents said it is because Wi-Fi provides easy Internet access, while 43% said it is faster than cellular network service. Wi-Fi on smartphones was "annoying" to 24% percent of respondents since it only works in certain locations, which Kineto attributed to "a desire to use Wi-Fi more broadly."

Among the respondents, 30% were Research in Motion (RIM) Blackberry smartphone users and 27% said they owned an Apple iPhone. AT&T was the carrier for 48% and 11% were T-Mobile customers, Milpitas, Calif.-based Kineto said.

"Consumers in the U.S. are clearly interested in taking more advantage of the Wi-Fi on their smartphones in order to improve mobile service and save them money," said Mark Powell, VP and general manager of Kineto's client business unit, in a statement. "Mobile operators have distinct market opportunities to reduce churn, improve service quality, and keep customers satisfied by enhancing their use of Wi-Fi."

A separate study conducted in June 2010 examined Wi-Fi interest in the United Kingdom, and found that 74% of Wi-Fi-enabled smartphone users wanted improved indoor 3G coverage at home or in the office. In addition, 80% of those owners said they would be interested in having their mobile operator offer a discounted calling plan when the phone is connected to Wi-Fi.

Half of the 2,200 U.K. respondents said they use their Wi-Fi daily, with 40% indicating it is because Wi-Fi provides faster Internet access and half responding that it is easier. The iPhone is the most widely owned smartphone -- with or without Wi-Fi -- in the U.K., used by 33% of the respondents, followed by 20% who said they own Nokia devices.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Slideshows
10 Ways to Transition Traditional IT Talent to Cloud Talent
Lisa Morgan, Freelance Writer,  11/23/2020
News
What Comes Next for the COVID-19 Computing Consortium
Joao-Pierre S. Ruth, Senior Writer,  11/24/2020
News
Top 10 Data and Analytics Trends for 2021
Jessica Davis, Senior Editor, Enterprise Apps,  11/13/2020
White Papers
Register for InformationWeek Newsletters
Video
Current Issue
Why Chatbots Are So Popular Right Now
In this IT Trend Report, you will learn more about why chatbots are gaining traction within businesses, particularly while a pandemic is impacting the world.
Slideshows
Flash Poll