Smartphone Users Want To Have Fun - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Mobile // Mobile Devices
News
9/17/2008
04:18 PM
50%
50%

Smartphone Users Want To Have Fun

Applications that kill time were downloaded more often than business and productivity apps, according to data from Handango.

Smartphone users prefer to download entertainment and games programs instead of productivity apps, according to sales information released Wednesday by content provider Handango.

The company's "Yardstick" report said the entertainment and games categories totaled 42% of unit sales of the top 10 categories for the first half of 2008. The games category rose from fourth to second place, thanks to high-profile releases from EA Mobile and Capcom Interactive.

Business and professional applications were in third place with 15%, and productivity apps like address books and calendars took fourth place.

Users of the BlackBerry Curve and BlackBerry 8830 downloaded the most software, and Research In Motion had four devices in the top 10 list of smartphones adding content. The top-selling BlackBerry apps were a mix of entertainment and productivity.

For Windows Mobile Professional users, streaming television and screen plug-ins dominated the best-selling list. The AT&T Tilt and HTC Touch were the most likely handsets to download content.

Symbian users still had business on their minds, as the majority of the best-selling Symbian apps were business or productivity applications. The top device for Symbian remains the Nokia N95, Handango said.

This report signals a shift not only in who is using smartphones, but how they're being used. Once exclusively used by high-level executives for business purposes, smartphones are increasingly becoming widely adopted mobile entertainment centers.

In a separate Handango survey about smartphone users' behaviors and opinions, nearly 86% of respondents agreed or strongly agreed that smartphone content makes their lives easier, while 76% agreed that it made their lives more enjoyable.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
InformationWeek Is Getting an Upgrade!

Find out more about our plans to improve the look, functionality, and performance of the InformationWeek site in the coming months.

News
Becoming a Self-Taught Cybersecurity Pro
Jessica Davis, Senior Editor, Enterprise Apps,  6/9/2021
News
Ancestry's DevOps Strategy to Control Its CI/CD Pipeline
Joao-Pierre S. Ruth, Senior Writer,  6/4/2021
Slideshows
IT Leadership: 10 Ways to Unleash Enterprise Innovation
Lisa Morgan, Freelance Writer,  6/8/2021
White Papers
Register for InformationWeek Newsletters
Video
Current Issue
Planning Your Digital Transformation Roadmap
Download this report to learn about the latest technologies and best practices or ensuring a successful transition from outdated business transformation tactics.
Slideshows
Flash Poll