Nvidia has introduced a graphics card for media PCs used to watch high-definition movies and video and photo editing.
The GeForce GT 430 is aimed at PCs that take graphics up a notch from systems that offer only integrated graphics on the motherboard. The card is based on Nvidia's latest generation Fermi architecture.
The GT 430 utilizes Nvidia's 40-nanometer GPU, codenamed GF108, which is found in desktops and notebooks from such computer makers as Acer, Asus, Dell, Hewlett-Packard, Lenovo, MSI, Samsung and Sony. However, with the exception of Asus, the largest computer makers are not yet offering the GT 430 as an add-in card.
Key features of the new GPU include support for HDMI 1.4a, a connector for playing HD content and multi-channel digital audio through a digital TV. Nvidia says the GT 430 supports 3D visuals at a resolution of 1080p.
The graphics core has a dedicated video-processing engine to reduce power consumption and heat. The new product also supports Microsoft DirextX 11, which is the latest graphics technology found in Microsoft's Windows 7.
Nvidia last month introduced the GeForce 400M series of graphics, some of which are built to power the emerging category of 3D laptops. The series also addresses mid-level notebook market. AMD has been particularly aggressive in price. In February, the company introduced a sub-$60 graphics card called the ATI Radeon HD 5450, which supports DirectX 11.
Nvidia and rival Advanced Micro Devices have been refreshing their product lines to address every segment of the PC market, from low-end systems that only use integrated graphics to the highest-end gaming PCs.