Nokia Kicks Apple's Map In The Apps - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Mobile // Mobile Devices
News
9/21/2012
09:36 AM
50%
50%

Nokia Kicks Apple's Map In The Apps

Apple issued a mea culpa late Thursday in an attempt to deflect criticism of its Apple Maps application, which is a core part of iOS 6. Nokia took the opportunity to jump on Apple's mistake.

iPhone 5's 10 Best Features
iPhone 5's 10 Best Features
(click image for larger view and for slideshow)
Apple kicked Google Maps out of iOS 6, the latest version of its smartphone and tablet operating system. It replaced Google Maps with its own in-house map application called Apple Maps. Google has spent the better part of a decade and billions of dollars refining Google Maps for mobile devices, including the iPhone. Apple, however, is admittedly "just getting started"--and it shows.

iPhone and iPad owners who installed iOS 6 this week found out just how early in the process of creating its Maps app Apple really is. Users of Apple Maps have discovered missing streets, mislabeled streets, mislabeled points of interest--heck, even missing towns. The level of detail available in Apple Maps simply doesn't come close to matching the no-longer-available Google Maps App.

Apple has taken the criticism on the chin and was uncharacteristically quick to own up to the poor performance of the software.

"Customers around the world are upgrading to iOS 6 with over 200 new features including Apple Maps, our first map service," the company said in a statement supplied to both AllThingsD and The Verge. In fact, reports surfaced that the update of iOS 6 has far surpassed that of previous releases of iOS. One firm calculated that approximately 15% of all iOS devices upgraded to the new version within the first 24 hours. That compares to iOS 5's release, which saw 20% adoption in the first five days.

[ They're here, but does anyone care? See Nokia Windows Phone 8 Devices Arrive With Thud. ]

"We are excited to offer this service with innovative new features like Flyover and Siri integration, and free turn by turn navigation," Apple continued. "We launched this new map service knowing that it is a major initiative and we are just getting started with it. We are continuously improving it, and as Maps is a cloud-based solution, the more people use it, the better it will get."

It had better improve quickly. Google Maps on the iPhone was an excellent piece of software that was reliable and worked well. It offered features such as Street View, and even the ability to peer inside businesses. Google Maps was an integral part of the iPhone and iOS. Removing it seriously damages iOS 6 devices' usefulness as a navigation tool.

One of the many things missing from Apple Maps is mass transit information. Apple says it is working on that. "We're also working with developers to integrate some of the amazing transit apps in the App Store into iOS Maps. We appreciate all of the customer feedback and are working hard to make the customer experience even better."

There's no denying that Apple missed the mark big time with Apple Maps. Apple's competitors have taken the opportunity to kick it in the shins. Nokia, for instance, posted a blog entry discussing Nokia Maps and Apple Maps and was clearly smug about which is the better of the two.

"Unlike our competitors, which are financing their location assets with advertising or licensing mapping content from third parties, we completely own, build and distribute mapping content, platform and apps," said Nokia. It's important to remember here that Nokia purchased Navteq in 2008 for billions of dollars. It has used Navteq's mapping data to bolster its own mapping powers, which it has taken to an entirely new level with its Windows Phone devices.

Nokia offers not one, but many mapping and navigation applications that can be used online and offline to provide driving, walking, and mass transit directions, as well as real-time traffic and mass transit reports. It's a powerful collection of software that is proven in the marketplace.

"We believe that the best user experience comes indeed from precise data, robust processing of core platform functionalities like routing, geocoding and traffic, and by user friendly apps. All this cannot be built overnight," the company said.

Nokia published an infographic with tons of data comparing its mapping product to Google Maps on the Galaxy S III and Apple Maps on the iPhone. You can view the infographic here to see how the mapping systems compare.

Apple has a lot of catching up to do with Apple Maps. Let's hope it doesn't take the short-cut this time.

Download the debut issue of InformationWeek's Must Reads, a compendium of our best recent coverage on enterprise mobility in our new easy-to-read and -navigate Web format. Included in this issue of Must Reads: 6 keys to a flexible mobile device management strategy; why you need an enterprise app store; and Google points to the future of mobile. (Free registration required.)

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
<<   <   Page 2 / 2
hard12
50%
50%
hard12,
User Rank: Apprentice
9/22/2012 | 2:45:21 PM
re: Nokia Kicks Apple's Map In The Apps
Nokia has a point. On any Windows phone you get Bing Maps which I have personally use and it works great in Houston, TX. Better than Google maps believe it or not. Which you also get on any Windows phone. Once again the iphone is exposed for what it is; an oversold smart phone with a number of weak Apple apps.
<<   <   Page 2 / 2
News
Think Like a Chief Innovation Officer and Get Work Done
Joao-Pierre S. Ruth, Senior Writer,  10/13/2020
Slideshows
10 Trends Accelerating Edge Computing
Cynthia Harvey, Freelance Journalist, InformationWeek,  10/8/2020
News
Northwestern Mutual CIO: Riding Out the Pandemic
Jessica Davis, Senior Editor, Enterprise Apps,  10/7/2020
White Papers
Register for InformationWeek Newsletters
Video
Current Issue
[Special Report] Edge Computing: An IT Platform for the New Enterprise
Edge computing is poised to make a major splash within the next generation of corporate IT architectures. Here's what you need to know!
Slideshows
Flash Poll